Report updated May 19, 2026
Unicorn Color by Number +
For casual mobile gamers and individuals seeking stress-relief activities through digital coloring.
Unicorn Color by Number + is an established entertainment app that is free with in-app purchases. With a 4.4/5 rating from 902 reviews, it shows polarized user reception.
What is Unicorn Color by Number +?
Unicorn Color by Number + is a pixel-art coloring app for casual users on iOS and Android.
Users hire this app for low-stakes, offline-capable stress relief that leverages specific unicorn-themed aesthetic content.
Current Momentum
v1.3 · 5mo ago
Zombie- Ships infrequent updates since late 2023
- Maintains stable 4.4+ rating on Android
Active Nemesis
Color with number pixel art 3D
By Muhammad Jahanzeb
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Converts user-uploaded photos into pixel art coloring templates
Includes magic wand and area-fill tools to color multiple cells simultaneously
Automated tool to fill all pixels of a single color across the entire image
Enables coloring functionality without an active internet connection
How much does it cost?
- Free tier with ad support
- In-app purchases for premium content or tools
Ad-supported model utilizing in-app purchases to monetize engagement and content access.
Who Built It?
Acquiring and evolving mobile applications to unlock their full potential. They specialize in optimizing utility and lifestyle apps for broader reach.
Portfolio
13
Apps
Who is Prometheus Interactive?
ZipoApps operates as a consolidator in the mobile ecosystem, focusing on the acquisition and optimization of existing apps rather than greenfield development. Their strategy centers on applying proprietary algorithmic and AI-driven methodologies to improve the performance and monetization of under-optimized assets. The primary tension in their model is the reliance on aggressive ad-supported monetization, which frequently creates friction and risks user churn in their utility-heavy portfolio.
Who is Prometheus Interactive for?
- General mobile users seeking functional tools for daily tasks
- Photo editing
- Personal organization
Portfolio momentum
With 124 releases in the last 6 months and a major release just 3 days ago, the publisher maintains a highly active development cycle.
What other apps does Prometheus Interactive make?
Video Background Changer
Screen Mirroring for All TV
Cute Cat Launcher
Daily Quotes: Daily Motivation
GPS Coordinates & Map Tools
Nutrix AI - AI Meal Tracker
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Unicorn Color by Number +?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
The app maintains a 4.43 rating on Android across 840 reviews, indicating stable user satisfaction, though the lack of recent major feature updates limits its ability to climb against newer, more interactive entrants.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇦 Saudi Arabia | Entertainment | AndroidGrossing | #175 | NEW |
The rivals identified
The Nemesis
Color with number pixel art 3D
★3.8 (27)Muhammad Jahanzeb
This app directly competes for the same casual coloring audience by offering a pixel-art-based paint-by-numbers experience that mirrors the core utility of the target app.
Head to Head
The target app should lean into its niche unicorn branding while exploring 3D or AR elements to neutralize the nemesis's technical advantage.
What sets Unicorn Color by Number + apart
Stronger brand focus on the 'unicorn' niche which attracts high-intent users searching for specific aesthetic content.
More frequent updates and maintenance cycles ensure better compatibility with modern OS versions.
What's Color with number pixel art 3D's Edge
3D rendering capabilities offer a more immersive and modern visual experience than standard 2D pixel grids.
Explicit educational positioning allows for better targeting of parents looking for skill-building apps for children.
Contenders
Artvee - Master copy drawing
★1.0 (1)SPRINNET
Artvee competes for the broader creative and drawing audience by providing a structured platform for artistic practice and content library access.
Provides professional-grade PDF export features that cater to serious artists rather than casual coloring enthusiasts.
Includes a curated content library that shifts the value proposition from simple coloring to master-copy drawing.
Peers
Let's Draw : Drawing App
★4.7 (20)urecy
A direct alternative in the entertainment space that focuses on drawing tools and annotation for casual users.
Focuses on text annotation and sharing utilities, positioning the app as a social-creative tool for quick sketches.
Provides a streamlined editing suite that prioritizes speed and ease of use over complex artistic features.
Doodle: Color, Draw & Sketch
★5.0 (2)Nikita Chizhov
This app targets the creative sketching audience with a focus on daily engagement and structured drawing prompts.
Utilizes daily random figures to drive consistent daily active usage and prevent user boredom over time.
Features an overlay drawing mode that simplifies the learning curve for users attempting to sketch complex shapes.
Coloring Book - Draw & Learn
★3.1 (90)Ca Li Sa
It serves the same casual entertainment segment by blending guided coloring activities with free-form drawing tools.
Offers a hybrid model of free-form and guided coloring, providing more flexibility for users of varying skill levels.
Features cross-device compatibility which allows users to sync their creative progress across multiple hardware platforms.
Let's Draw - Drawing App
★4.7 (355)urecy
This app shares the entertainment category and focuses on the fundamental user need for digital drawing and creative expression.
Includes robust text integration and editing utilities that allow for more complex creative projects than simple coloring.
Maintains a large user base with high review counts, suggesting strong community-driven retention and long-term engagement.
New Kids on the Block
Uses a voice-based oracle orb to gamify daily interactions, creating a novel experience distinct from static coloring.
Magic Pixel Draw
0Giovanni Ferraro
This app directly challenges the pixel-art niche by offering more granular control over the drawing process.
Allows users to define custom pixel sizing, offering a level of technical control missing in standard coloring apps.
The outtake for Unicorn Color by Number +
Strengths to defend, gaps to attack
Core Strengths
- Unicorn-specific aesthetic focus attracts high-intent users
- Pixel Art Camera enables personalized content creation
- Offline mode supports high-utility usage scenarios
Critical Frictions
- 2D-only interface lacks modern 3D depth
- No cloud-save functionality reported in user feedback
- Maintenance-mode update cadence since late 2023
Growth Levers
- Integrate 3D-rendering to neutralize nemesis advantages
- Implement daily drawing prompts to boost retention
- Expand into wearable-device companion features
Market Threats
- 3D-rendering competitors siphoning spatial-engagement users
- Newer apps offering granular pixel-sizing control
- Lack of social-sharing features limits organic growth
What are the next best moves?
Ship daily drawing prompts because current retention relies on static content → boost daily active usage
Competitors like Doodle use daily prompts to drive consistent engagement, which this app currently lacks.
Trade-off: Pause the premium content pack release — daily engagement loops have higher retention impact.
Audit cloud-save feasibility because lack of sync is a recurring frustration → reduce churn
User feedback highlights the absence of progress syncing as a key limitation compared to cross-device peers.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's maintenance-mode status is a strategic choice to minimize overhead in a saturated, low-margin category where feature-parity wars often destroy profitability.
Feature Gaps vs Competitors
- 3D pixel coloring models (available in Color with number pixel art 3D)
- Cross-device progress syncing (available in Coloring Book - Draw & Learn)
- Daily drawing prompts (available in Doodle: Color, Draw & Sketch)
Key Takeaways
Unicorn Color by Number + holds its niche through specific aesthetic branding but lacks the feature velocity to defend against 3D-rendering rivals, so the PM should prioritize daily engagement loops to stabilize retention.
Where Is It Heading?
Stable
The casual coloring market is consolidating around apps that offer daily engagement loops and 3D-rendering capabilities. Unicorn Color by Number + remains stable but exposed, as its lack of feature evolution will likely lead to a gradual decline in user retention as competitors continue to innovate.
The app maintains a stable rating on Android, but the lack of feature updates suggests a defensive posture rather than growth.
Competitors are actively shipping 3D-rendering and social features, which will likely erode the target app's market share among younger, tech-savvy users.