Report updated Mar 31, 2026
YouTube TV: Live TV & more
v10.13Cord-cutters and sports fans looking for a comprehensive, flexible live TV experience that replaces traditional cable without the hardware requirements.
What Is YouTube TV: Live TV & more?
Launched Apr 5, 2017
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Record unlimited live TV shows and movies with no storage space limits, keeping recordings for 9 months.
Watch up to four different live streams simultaneously on a single screen.
Share membership with up to 6 individual accounts, each with personalized recommendations and a private DVR library.
Access to 100+ major broadcast and cable networks including local sports and news.
Stream content across smartphones, tablets, computers, and smart TVs.
Real-time sports insights and catch-up features for major games.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate content variety and ease of navigation, but report high subscription costs and billing and customer service issues.”
What Users Love
they give you a lot of channels
faith based movies is great
Easy to navigate
Pain Points
the price reliably keeps going up
Ads, ads, and more ads. Just another greedy steaming service.
Worst customer service Ive ever dealt with. Stuck in a bug where I cant cancel add-ons
they billed me 2 days early... when it didn't go through they suspended my account
aside from the constant buffering, really enjoyed it
App gets locked in landscape mode, freezes very often
High confidence · 50 reviews available
What are the pros and cons?
Pros
- Unmatched content bundle including local sports and news.
- Superior technical infrastructure enabling features like Multiview and unlimited DVR.
- Strong brand equity and ecosystem integration with Google.
Cons
- High price point compared to entry-level streaming competitors.
- Significant technical instability (buffering/freezing) on mobile platforms.
- Poor customer service and billing management systems causing high churn.
What is the market outlook?
Growth Opportunities
- Expansion into international markets beyond the US.
- Development of more granular, lower-cost 'skinny' bundles to combat price sensitivity.
- Improving customer support automation to resolve billing disputes faster.
Market Threats
- Aggressive pricing from competitors like FuboTV or Hulu + Live TV.
- Potential loss of exclusive sports rights impacting the core user base.
- Increasing consumer fatigue regarding 'subscription stacking' and rising monthly costs.
What are the key takeaways?
YouTube TV: Live TV & more is a divisive entertainment app that is available. With a 3.8/5 rating from 216.5K reviews, it receives mixed feedback from users. Users particularly appreciate content variety, though high subscription costs remains a common concern.
Best for: Cord-cutters and sports fans looking for a comprehensive, flexible live TV experience that replaces traditional cable without the hardware requirements.
How much does it cost?
Model: subscription
Subscription-based model with no long-term contracts or hidden fees; utilizes tiered pricing to capture both general entertainment and sports-focused segments.
iOS Version
10.13
Android Version
VARY
Release Date
Apr 5, 2017
iOS Price
Free
Android Price
Free
Developer
Google