Report updated Apr 19, 2026
Allstate Identity Protection
For individuals and families seeking to monitor their personal data and mitigate the risks of identity theft.
Overview · Full Intel report in progress
Allstate Identity Protection is an established finance app that is completely free. With a 4.0/5 rating from 518 reviews, it shows polarized user reception.
What is Allstate Identity Protection?
Current Momentum
v1.3 · 8mo ago
MaintenanceLast updated 264d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
FinanceNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides a dashboard view of the user's current identity security posture.
Scans for compromised personal information across illicit online sources.
Allows users to manage and extend identity protection coverage to family members, including those 65 and older.
Offers a collection of resources and alternative data sources to help users identify potential threats before they occur.
How much does it cost?
Who Built It?
Allstate Insurance Company
Providing policyholders and digital users with integrated insurance management, identity protection, and mobile security tools to safeguard physical and digital assets.
Portfolio
5
Apps
Who is Allstate Insurance Company?
Allstate leverages its massive insurance footprint to cross-sell digital utility and security services, moving beyond traditional claims management into proactive digital protection. Their strategic moat is the integration of telematics and identity monitoring directly into the policyholder lifecycle, creating higher ecosystem retention than standalone utility competitors. The publisher's recent high update frequency suggests a push to maintain a 'digital safety' brand identity, supported by their established infrastructure protecting a third of the Fortune 500.
Who is Allstate Insurance Company for?
- Allstate policyholders
- Mobile users seeking privacy
- Security tools
- Families
Portfolio momentum
The publisher is highly active, having released 16 updates across its 5 apps in the last 6 months, with the most recent major release occurring 19 days ago.
What other apps does Allstate Insurance Company make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Allstate Identity Protection?
How's The Finance Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Allstate Identity Protection
Key Takeaways
The app serves as a centralized hub for identity monitoring and family protection, though some users report friction with the authentication process.
Where Is It Heading?
Trend analysis
Available very soon