Report updated Mar 31, 2026
Uphold: Buy BTC, ETH and 360+
v6.82.0Crypto investors and traders of all experience levels looking for a diverse range of assets, including precious metals and fiat, with a focus on transparency and security.
What Is Uphold: Buy BTC, ETH and 360+?
Launched Apr 19, 2016
Updated Mar 2026
What does it look like?
What are the key features?
Trade 360+ cryptocurrencies, 27 national currencies, and 4 precious metals in one platform
Publicly publishes assets and liabilities in real time to ensure fund availability
Create up to 50 limit orders across different asset classes, funding only when the target price is hit
Secure storage for specific crypto assets with assisted key recovery
Automated buy orders to facilitate dollar-cost averaging
Send assets to other Uphold users via email without fees or complex wallet addresses
Earn 3.75% APY on USD balances with FDIC-insured coverage up to $2.5M
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #65 | ▼4 |
What are the pros and cons?
Pros
- Exceptional asset diversity (crypto, fiat, precious metals)
- Real-time proof of reserves builds high user trust
- Sophisticated limit order functionality across asset classes
Cons
- Lack of public social media presence
- Complex dependency on third-party brokerage for interest accounts
- Recent decline in category ranking
What is the market outlook?
Growth Opportunities
- Expansion into new geographic regions
- Enhancing social/community trading features
- Marketing Vault security to risk-averse users
Market Threats
- Increasing regulatory scrutiny on multi-asset platforms
- Competition from low-fee specialized exchanges
- Market volatility impacting trading volume
What are the key takeaways?
Uphold: Buy BTC, ETH and 360+ is a divisive finance app that is free with in-app purchases. With a 4.7/5 rating from 87.3K reviews, it receives mixed feedback from users.
Best for: Crypto investors and traders of all experience levels looking for a diverse range of assets, including precious metals and fiat, with a focus on transparency and security.
How much does it cost?
Model: freemium
Monetizes through service fees on trades and a subscription model for premium features, while using high-yield interest accounts to attract and retain capital.
iOS Version
6.82.0
Release Date
Apr 19, 2016
iOS Price
Free