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NegativeRecent User Sentiment

Fidelity Investments

4.7 (3.2M)

Fidelity InvestmentsUpdated Mar 2026

Finance #15

What Is Fidelity Investments?

Fidelity Investments offers a comprehensive, all-in-one financial management platform designed to serve a broad spectrum of users, from novice investors to seasoned traders. The app provides a robust suite of tools including stock, ETF, and mutual fund trading, integrated cash management, and cryptocurrency support.

Currently, the app maintains a strong market presence, holding a #15 position in its finance category. However, despite its strong brand and feature set, the product is facing significant headwinds. Recent technical instability, particularly regarding Android compatibility and authentication failures, has led to a sharp decline in user sentiment.

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Fidelity Investments Key Features

Multi-Asset TradingDifferentiator

Ability to invest in stocks, ETFs, mutual funds, and cryptocurrencies (Bitcoin/Ethereum) within a single platform

Cash ManagementStandard

Integrated tools for trading, transferring funds, depositing checks, and paying bills

Advanced SecurityStandard

Account protection using 2-factor authentication and voice biometrics

Automated InvestingStandard

Tools to schedule transfers and automate investment contributions

Virtual AssistantStandard

24/7 AI-powered chat support for account and trading inquiries

Professional Research & AlertsStandard

Industry-leading research, analysis, and customizable price triggers for stock management

User Sentiment

High confidence · 99 reviews
NegativeRecent User Sentiment
4.8/ 5
99 reviews
High confidence

What Users Love

UI and Feature Improvements

New UI changes are great. Adding shortcuts to the order types on the main page makes things a lot smoother.

The news feed per investment or fund is a great addition from past versions.

Ease of Use

It is extremely simple to use and fully functional on both an iPhone and/or a computer.

Fidelity makes life easier when it comes to investments PERIOD!

Pain Points

Device Incompatibility

since the update, my device is no longer compatible

New update won't run on Android 12. I'm not replacing my phone because you can't make a backwards compatible app.

Biometric/Login Failures

Biometrics never works, I have not been able to set up biometrics in over a year.

Forces me to get a temporary security code every single time I try to log in (on the same device)

Is Fidelity Investments Free? Pricing & Plans

Model: free

Tiers:
Free to download and use$0 commission for online US equity and ETF trades

Monetization is driven by asset management services, advisory fees, and transaction-based service fees for specific ETFs, rather than app subscription fees.

App Store Performance

ChartRankChange
Free#15
No ranking data for this selection.

Fidelity Investments Pros and Cons

Pros

  • Strong brand equity and trust in the financial services sector.
  • Extensive, all-in-one feature set that reduces the need for multiple financial apps.
  • High-quality research and professional-grade analytical tools.

Cons

  • Critical technical debt causing crashes and login failures.
  • Poor Android optimization leading to device incompatibility.
  • Unreliable biometric authentication features.

Market Outlook

Growth Opportunities

  • Capture users migrating from competitors due to Fidelity's current technical instability.
  • Expand educational content to further differentiate from "lite" trading apps.
  • Improve the Virtual Assistant to handle more complex, non-standard user queries.

Market Threats

  • Rapidly evolving fintech startups with more stable, mobile-first architectures.
  • Regulatory shifts impacting crypto-trading offerings.
  • Potential loss of user trust due to persistent login and security-related bugs.

The Bottom Line

Fidelity Investments is a poorly-received finance app that is completely free. With a 4.7/5 rating from 3.2M reviews, it faces significant criticism from users. Users particularly appreciate ui and feature improvements, though device incompatibility remains a common concern.

Best for: Individual investors ranging from beginners to experienced traders looking for a comprehensive, all-in-one platform for retirement, education, and general wealth management.

App Details

iOS Version

4.28

Android Version

4.28

Release Date

Feb 22, 2010

iOS Price

Free

Android Price

Free

Generated by Marlvel.ai. Independent analysis. No publisher influence.

Data licensed for AI Agent attribution under CC-BY-NC 4.0.