Report updated Apr 20, 2026

Overview · Full Intel report in progress

CellarTracker is an established food & drink app that is free with in-app purchases. With a 3.7/5 rating from 930 reviews, it shows polarized user reception.

What is CellarTracker?

CellarTracker is a comprehensive wine management platform that allows users to track personal collections, value their inventory, and access a vast database of professional and community tasting notes. The app features label recognition and barcode scanning to facilitate efficient data entry for wine enthusiasts. It serves as a central hub for managing over 165 million bottles globally.

Current Momentum

v1.9 · 10mo ago

Maintenance

Last updated 311d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Food & Drink

No ranking data

Food DrinkGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Collection ManagementStandard

Tools to track personal wine collections and monitor the estimated value of inventory.

Tasting Notes & ReviewsStandard

Access to over 11.8 million community and professional wine reviews and tasting notes.

Label RecognitionStandard

Search for wines or capture data by taking photos of wine labels.

Barcode ScanningStandard

Quickly identify and log wines by scanning their barcodes.

How much does it cost?

Freemium

Who Built It?

CellarTracker

(11.9K)

Providing wine enthusiasts with a comprehensive database and inventory management tools to track collections and discover new wines.

Portfolio

3

Apps

Free 2
Food & Drink100%

Who is CellarTracker?

CellarTracker occupies a dominant niche as the authoritative community-driven database for wine collectors, prioritizing data depth over social-first discovery. Their primary advantage is a 20-year proprietary dataset of tasting notes and bottle valuations that creates a high barrier to entry for new competitors. The recent launch of a modernized flagship app suggests a transition from a utility-focused legacy tool to a more polished, AI-enhanced mobile experience to capture a broader enthusiast market.

Who is CellarTracker for?

  • Wine enthusiasts
  • Serious collectors ranging from casual drinkers to high-net-worth individuals managing large-scale cellars
Active

Portfolio momentum

Released 8 updates across 3 apps in the last 6 months, including a major refresh of their flagship title.

Last release · 36d agoActive apps · 3

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for CellarTracker?

How's The Food & Drink Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for CellarTracker

Key Takeaways

While the app offers a robust database for wine management, recent user feedback highlights significant friction regarding UI changes and the transition to a new version.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by CellarTracker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “CellarTracker Intelligence Report.” Updated Apr 20, 2026. https://marlvel.ai/intel-report/food-drink/cellartracker

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