Report updated May 7, 2026
Chilis
For existing Chili's customers who want to order food for pickup or delivery and manage loyalty rewards.
Chilis is a struggling food & drink app that is completely free. With a 4.8/5 rating from 723.5K reviews, it struggles with user retention. Users particularly appreciate core menu items like the chicken sandwich maintain high satisfaction for loyal brand customers, though post-update interface regressions prevent users from customizing orders or removing specific ingredients remains a common concern.
What is Chilis?
Chili’s is a food ordering and loyalty app for iOS and Android that enables pickup and delivery for restaurant customers.
Users hire the app to manage loyalty rewards and bypass third-party delivery fees, but the current interface regressions force them to abandon digital ordering for phone-based alternatives.
Current Momentum
v8.3 · 1mo ago
Maintenance- Redesigned interface for reduced tap count.
- Optimized performance for faster ordering flow.
- Simplified menu layout in latest release.
Active Nemesis
Chipotle
By Chipotle Mexican Grill
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Loyalty program tracking user rewards and account history within the app
Quick-access button for previous orders stored in user account history
Direct integration for food ordering and fulfillment scheduling
How much does it cost?
- Free app download with no IAP or subscription requirements
The app functions as a direct-to-consumer sales channel for physical restaurant goods, bypassing third-party platform fees.
Who Built It?
Streamlining the casual dining experience through mobile ordering and loyalty integration for global restaurant brands and their teams.
Portfolio
2
Apps
Who is Brinker International Payroll Company, L.P?
Brinker International leverages its mobile presence as a high-utility extension of its physical restaurant footprint, prioritizing frictionless ordering and loyalty retention over broad app store discovery. Their moat is the vertical integration of 1,600+ physical locations with a proprietary digital rewards ecosystem, creating a closed-loop data environment. The recent release of internal-facing productivity tools suggests a strategic shift toward digitizing operational workflows for their 100,000+ global team members.
Who is Brinker International Payroll Company, L.P for?
- Casual dining customers seeking convenience
- Rewards
- Alongside internal management staff for corporate events
Portfolio momentum
Released 9 updates across 2 apps in the last 6 months with 100% of the portfolio currently active.
What other apps does Brinker International Payroll Company, L.P make?
What do users think recently?
High confidence · Latest 100 of 105 total reviews analyzed · Based on 105 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate core menu items like the chicken sandwich maintain high satisfaction for loyal brand customers, but report post-update interface regressions prevent users from customizing orders or removing specific ingredients and account registration and login failures block access to rewards and order history.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Chilis?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Chili’s holds the #46 Free position on the US Food & Drink chart. The gap between its high rating and recent negative sentiment signals that the brand's physical-store loyalty is currently masking significant digital-ordering friction.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Food & Drink | iOSFree | #38 | ▲3 |
| 🇺🇸 US | Lifestyle | AndroidFree | #62 | ▲6 |
The rivals identified
The Nemesis
Head to Head
Chipotle dominates through superior mobile-first loyalty integration; the target app must prioritize personalized reward tracking to prevent churn.
What sets Chilis apart
Simplified menu architecture provides a faster path to checkout for users who know exactly what they want
Focused brand identity around specific comfort food items creates a stronger emotional connection for core repeat customers
What's Chipotle's Edge
Deeply integrated delivery tracking provides real-time visibility that reduces customer anxiety during the fulfillment process
Robust mobile-first loyalty ecosystem drives higher daily active usage through frequent, personalized push notifications
Contenders
Proprietary mobile-ordering UX minimizes clicks to checkout, setting the industry benchmark for speed and efficiency
Highly sophisticated geofencing triggers kitchen preparation precisely when the user arrives, ensuring maximum food freshness
Frequent digital-exclusive offer drops drive high session frequency compared to standard menu-based ordering apps
Integrated nutrition calculator provides transparency that appeals to health-conscious diners within the fast-food category
Gamified rewards structure encourages specific behavior patterns like visiting during sports events or specific game days
Customizable ordering flow for large-format wing bundles caters specifically to group dining and event-based consumption
Integrated digital waitlist management allows users to join the queue remotely before arriving at the restaurant
Focus on table-service-to-go workflows differentiates it from pure quick-service restaurant mobile ordering apps
Peers
Massive multi-merchant inventory creates a network effect that makes it the default choice for variety-seeking users
Advanced logistics infrastructure provides real-time courier tracking that single-brand apps struggle to replicate at scale
Seamless integration with the broader Uber ecosystem allows for unified payment and profile management across services
Dynamic pricing and promotional engine effectively manages demand spikes through personalized, time-sensitive discount offers
Minimalist, design-focused UI prioritizes visual menu presentation over dense text-based navigation and ordering lists
High-frequency feature updates focus on improving the in-store pickup experience through better arrival notification systems
Flavor-first navigation structure allows users to build orders based on taste profiles rather than standard menu categories
Optimized for high-volume group ordering with intuitive tools for splitting checks and managing large-scale flavor combinations
New Kids on the Block
Hyper-personalized loyalty rewards based on individual purchase history drive higher repeat visit rates than generic programs
Simplified, high-speed mobile payment flow reduces transaction friction to under five seconds at the point of sale
Streamlined menu-ordering interface eliminates decision fatigue by focusing on a limited, high-quality core product offering
Direct-to-consumer digital marketing strategy builds strong brand affinity through exclusive mobile-only menu item access
The outtake for Chilis
Strengths to defend, gaps to attack
Core Strengths
- Direct-to-consumer transaction channel bypasses third-party commission fees
- Loyalty program tracking drives repeat purchase frequency
Critical Frictions
- Missing ingredient-level customization in the latest release
- Account registration failures block access to rewards
- Checkout process errors force order abandonment
Growth Levers
- Restore digital waitlist feature to reduce physical store congestion
- Implement granular ingredient-level customization to match in-restaurant ordering capabilities
Market Threats
- Chipotle’s advanced customization engine siphons users seeking specific dietary modifications
- Aggregator platforms capture volume through superior real-time delivery tracking
What are the next best moves?
Rebuild ingredient-level customization because it is the top-requested feature → reduce churn to phone orders
Top complaint theme in sentiment analysis regarding missing customization options.
Trade-off: Pause the restaurant locator UI refresh — customization has 3x the impact on conversion.
Audit registration form scrolling logic because login failures block loyalty access → restore daily active usage
High-frequency complaint regarding inability to complete registration forms.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The high rating is a liability: it masks the severity of the recent interface regressions, leading leadership to underestimate the churn risk until the next quarterly cohort report.
Feature Gaps vs Competitors
- Advanced ingredient-level customization (available in Chipotle)
- Real-time delivery tracking (available in DoorDash)
- Digital waitlist management (available in Texas Roadhouse)
Key Takeaways
The app retains users through strong brand loyalty, but the latest update’s customization bugs threaten to drive customers to competitors, so the PM must prioritize restoring ingredient-level modifications to protect the direct-ordering channel.
Where Is It Heading?
Declining
The casual dining digital space is consolidating around apps that offer granular customization and real-time fulfillment visibility. Chili’s is currently exposed because its latest update removed core functionality, creating a window for competitors like Chipotle to capture the brand's digital-first customers.
Interface regressions in the latest update prevent order customization, forcing users to abandon the app for phone orders.
Account registration failures block loyalty program access, which reduces the incentive for users to return to the app.