By Lunaria Labs
Report updated Apr 17, 2026
Starbucks Secret Menu Drinks +
For frequent Starbucks customers looking for convenient mobile ordering, payment integration, and loyalty rewards.
Overview · Full Intel report in progress
Starbucks Secret Menu Drinks + is an established food & drink app that is free with in-app purchases. With a 4.8/5 rating from 1.5M reviews, it shows polarized user reception.
What is Starbucks Secret Menu Drinks +?
Current Momentum
v3.5 · 1d ago
IntenseLast updated 1d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows users to customize drinks, save favorite orders, and schedule pickups at preferred store locations.
A loyalty program where users earn Stars for purchases to redeem for free food, drinks, and early access to new items.
Provides a centralized hub for managing Starbucks Cards, scanning for in-store payments, and sending eGifts via messaging platforms.
Enables users to save payment methods, track past orders, and manage account status levels from Green to Gold or Reserve.
How much does it cost?
Who Built It?
Lunaria Labs
Powering regional digital loyalty for global brands and providing utility tools for social media power users.
Portfolio
12
Apps
Who is Lunaria Labs?
Lunaria Labs LTD operates as a specialized regional developer, primarily managing the digital presence and loyalty programs for Starbucks across the Middle East, Mexico, and Southeast Asia. Their strategic moat is built on exclusive licensing agreements with major retail groups like MH Alshaya Co., allowing them to capture massive existing brand traffic without traditional acquisition costs. The portfolio exhibits a dual-track strategy, balancing high-stakes corporate loyalty platforms with experimental social media utilities and niche trackers.
Who is Lunaria Labs for?
- Starbucks patrons in regional markets seeking rewards
- Mobile ordering
- Alongside Instagram users looking for content interaction tools
Portfolio momentum
Maintains an intense development cycle with 14 releases in the last 6 months and 91% of the portfolio currently active.
What other apps does Lunaria Labs make?
Starbucks México
Starbucks Alumni Community
Starbucks Kuwait
Starbucks KSA
Starbucks UAE
Starbucks Indonesia
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Starbucks Secret Menu Drinks +?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #96 | NEW |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Starbucks Secret Menu Drinks +
Key Takeaways
The app functions as a comprehensive digital companion for the Starbucks ecosystem, prioritizing transaction efficiency and customer retention through a tiered rewards structure.
Where Is It Heading?
Trend analysis
Available very soon