By Maplebear
Report updated Apr 19, 2026
El Super
For existing El Super customers looking for convenient same-day grocery delivery and digital access to weekly store advertisements.
Overview · Full Intel report in progress
El Super is an established food & drink app that is completely free. With a 4.1/5 rating from 106 reviews, it shows polarized user reception.
What is El Super?
Current Momentum
v4.6 · 1d ago
IntenseLast updated 1d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Enables users to order groceries and household items for delivery on the same day.
Allows users to browse weekly advertisements and build shopping lists directly from the featured items.
Provides access to exclusive digital discounts not available in-store.
Maintains a record of past purchases to facilitate quick reordering of frequently bought items.
Helps users identify and navigate to the nearest El Super physical location.
How much does it cost?
Who Built It?
Maplebear
Providing the digital infrastructure and logistics network to connect local grocers with consumers and flexible workers.
Portfolio
8
Apps
Who is Maplebear?
Maplebear Inc (Instacart) has evolved from a consumer delivery service into a critical digital infrastructure layer for North American retail. Their moat is a massive, dual-sided network of 40,000+ retail locations and a flexible workforce, which is difficult for logistics-only rivals to replicate. A key strategic signal is their expansion into white-labeled apps for regional grocers, effectively becoming the outsourced e-commerce arm for legacy brick-and-mortar brands.
Who is Maplebear for?
- Busy households seeking convenience
- Gig workers looking for flexible
- On-demand income opportunities
Portfolio momentum
The publisher maintains an intense development cycle with 48 updates across 8 active apps in the last 6 months, including a major release within the last 5 days.
What other apps does Maplebear make?
Instacart Shopper: Earn money
Instacart: Groceries & Food
Fiesta Mart
Fairway Market Delivery
Ridley's Family Markets
Shop United
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for El Super?
How's The Food & Drink Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for El Super
Key Takeaways
The app functions as a white-labeled Instacart interface designed to digitize the El Super shopping experience and weekly circulars.
Where Is It Heading?
Trend analysis
Available very soon