Report updated Apr 15, 2026
Wetzel's Pretzels
For frequent customers of Wetzel's Pretzels looking to earn loyalty points and streamline the ordering process.
Overview · Full Intel report in progress
Wetzel's Pretzels is an established food & drink app that is completely free. With a 4.7/5 rating from 9.4K reviews, it shows polarized user reception.
What is Wetzel's Pretzels?
Current Momentum
v2.2 · 6d ago
IntenseLast updated 6d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
Food & DrinkRating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
A loyalty program that allows users to earn points on purchases and redeem them for menu items like pretzels, bitz, and lemonades.
Provides functionality to order menu items ahead for pickup or delivery at participating locations.
Allows users to save favorite orders to facilitate quick reordering of past purchases.
An integrated tool to help users locate the nearest Wetzel's Pretzels store.
How much does it cost?
Who Built It?
Kahala Management, L.L.C.
Providing digital storefronts and loyalty integration for a diverse portfolio of quick-service restaurant brands.
Portfolio
13
Apps
Who is Kahala Management, L.L.C.?
Kahala Management operates as a centralized digital platform provider for its multi-brand franchise portfolio, prioritizing mobile ordering and loyalty retention over third-party delivery reliance. Their moat lies in the deep integration of proprietary rewards programs across distinct culinary verticals, creating a unified data layer for fragmented franchise operations. The current strategic focus is a high-velocity refresh cycle across their entire brand stack to standardize the user experience and reduce friction in reward redemption.
Who is Kahala Management, L.L.C. for?
- Frequent customers of specific quick-service franchises seeking rewards
- Order-ahead convenience
- Personalized promotions
Portfolio momentum
With 17 updates in the last 6 months and a major release only 11 days ago, the publisher is maintaining an aggressive maintenance and feature-parity phase across its active titles.
What other apps does Kahala Management, L.L.C. make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Wetzel's Pretzels?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
| Chart | Rank | Change |
|---|---|---|
| Free | #62 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Wetzel's Pretzels
Key Takeaways
While the app offers a robust loyalty and ordering framework, persistent technical bugs and issues with reward redemption are negatively impacting the user experience.
Where Is It Heading?
Trend analysis
Available very soon