Report updated Apr 7, 2026
2 THE MOON
v1.18Casual mobile gamers who enjoy quick, satisfying, and meme-centric arcade experiences.
What Is 2 THE MOON?
Launched May 13, 2021
Updated Jan 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
A thematic simulation game centered around stock market trends and 'to the moon' culture.
Simple, tap-based navigation controls to maneuver through obstacles.
Gameplay loop involving hitting multipliers to increase in-game wealth.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
โRecent user voice shows a mixed sentiment. Users appreciate engaging gameplay and nostalgia and atmosphere, but report excessive advertising and technical instability.โ
What Users Love
The best game Iโve ever played
It's a really fun game. There's nothing wrong with it
this game was so nostalgic and fun!
I played this game since I was a kid
Pain Points
Ad basically every level
Voodoo ruined another game by adds golore
I keep kicked out every run I beat
Game crashes whenever I reach over 1 million
High confidence ยท 104.5K reviews available
What are the pros and cons?
Pros
- Strong meme-culture branding
- High rating volume and brand recognition
- Simple, addictive core mechanics
- Voodoo's massive distribution network
Cons
- Aggressive ad frequency causing churn
- Lack of 'No Ads' IAP option
- Technical crashes during high-scoring runs
- Shallow meta-progression
What is the market outlook?
Growth Opportunities
- Implement IAP for ad removal
- Add meta-game layers (e.g., spending wealth on upgrades)
- Live-ops events tied to real-world market trends
- Improve stability to capture high-end device users
Market Threats
- Direct clones from competitors like Rollic
- Evolution of hypercasual trends toward simulation
- Meme fatigue among the target demographic
- Platform changes affecting ad-tracking revenue
Who competes with 2 THE MOON?
The Nemesis
Why it's a threat
- +
Investment Decision Runner
- +
Diverse Investment Assets
Contenders
A high-performing financial-themed runner that utilizes similar stack and multiplier mechanics.
ATM Deposit System
The gold standard for the 'multiplier gate' zig-zag mechanic used in 2 THE MOON.
Gate-based Multiplier System
Dominant force in the multiplier-gate sub-genre with high overlap in casual user base.
Crowd Management Mechanics
Uses identical gate-based progression mechanics to scale the player's character/value.
Dynamic Character Scaling
Peers
The original meme-centric financial clicker that established the 'crypto-wealth' mobile sub-genre.
Time Travel Eras
AdVenture Capitalist๏ผSimulator
Hyper Hippo Publishing Ltd.
The definitive financial growth simulator that appeals to the 'money printer go brrr' mindset.
The definitive financial growth simulator that appeals to the 'money printer go brrr' mindset.
New Kids on the Block
A rapidly growing simulation arcade game that uses similar stacking and growth loops.
Drive-Thru Expansion
Current top-charting arcade simulator that is stealing share from older hypercasual runners.
Dual Sales Channels
What are the key takeaways?
- 1. **Fix the Crash Loop**: Prioritize resolving the crash-after-ad and high-score crash bugs; these are currently the primary drivers of 1-star reviews.
- 2. **Monetization Rebalance**: Introduce a "Remove Ads" IAP. The sentiment data shows a clear segment of the audience is willing to pay to escape the ad-heavy experience.
- 3. **Deepen the Meta**: To compete with "New Kids" like *Burger Please!*, consider adding a light management layer where players spend their "stonks" to build an empire, increasing long-term retention.
2 THE MOON is a divisive games app that is free with in-app purchases. With a 4.6/5 rating from 104.5K reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though excessive advertising remains a common concern.
Best for: Casual mobile gamers who enjoy quick, satisfying, and meme-centric arcade experiences.
How much does it cost?
Model: freemium
Monetization relies on the hypercasual model, utilizing high-volume ad impressions rather than direct subscription or premium purchase gates.
iOS Version
1.18
Android Version
1.18
Release Date
May 13, 2021
iOS Price
Free
Android Price
Free
Developer
Voodoo