Arrow is free to download with optional in-app purchases. Available tiers: Free-to-play with ads.

What do users think of Arrow?

Arrow users feel excited, based on 8.4K reviews with a 4.4/5 average rating. Users praise: Content Selection. Common complaints: Technical Performance, Intrusive Advertising.

What are Arrow's main features?

Arrow's key features include Maze Navigation, Tail Growth, Customization.

Is Arrow available on iOS and Android?

Yes, Arrow is available on iOS (App Store) and Google Play (Android).

Arrow

Ketchapp

Arrow

Name: Arrow
Availability: InStock
Rating: 4.40259 (5 reviews)
Author: Ketchapp

v1.1.1

Ketchapp

8.4K ratings

App Store →Play Store →

Report updated Apr 2, 2026

Arrow

v1.1.1

Ketchapp

8.4K ratings

Casual gamers and mobile users seeking quick, reflex-based arcade challenges.

App Store →Play Store →

Games

What Is Arrow?

Launched Jun 25, 2015
Updated Feb 2026

Arrow is a hyper-casual arcade game by Ketchapp that leverages a simple, high-reflex gameplay loop to engage casual users. It occupies a space in the competitive 'snake-growth' arcade genre, focusing on minimalist design and skill-based progression. While the app maintains a positive rating, it faces stiff competition from more dynamic titles like Snake.io and emerging puzzle-arcade hybrids. The product's primary challenge is balancing ad-driven monetization with user experience, as well as resolving technical inconsistencies that hinder long-term retention.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited

Content Selection

Technical Performance... Show more

What does it look like?

What are the key features?

Maze NavigationStandard

Core movement mechanics through a maze environment.

Tail GrowthStandard

Collecting points to increase the length of the arrow.

CustomizationStandard

Unlocking arrow heads and backgrounds via gems.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited

“Recent user voice shows a excited sentiment. Users appreciate content selection, but report technical performance and intrusive advertising.”

What Users Love

Content Selection

Wonderful range of old and new cult movies

Best streaming service for niche genre cinema

Pain Points

Technical Performance

Video stutters

Laggy on TV

Intrusive Advertising

Too many ads

Ads in the middle of gameplay

High confidence · 99 reviews available

What are the pros and cons?

Pros

Established brand presence
Addictive core gameplay loop
Solid historical ratings

Cons

Lack of feature innovation
Over-reliance on intrusive ads
Conflicting brand identity in data

What is the market outlook?

Growth Opportunities

Social leaderboard integration
Meta-progression updates
Ad-frequency optimization

Market Threats

Dominance of Snake.io
Emergence of puzzle-arcade hybrids
User fatigue with simple mechanics

Who competes with Arrow?

The Nemesis

Snake.io+

★4.6 (32K)

Kooapps

Intel available

Direct competitor in the 'snake-growth' arcade sub-genre, focusing on movement, tail-growth mechanics, and high-score chasing.

Contenders

slither.io

★3.9 (6580K)

Lowtech Studios LLC

Mixed

The definitive title in the snake-growth arcade genre, sharing the core loop of maneuvering through a space to grow and avoid collisions.

Snake VS Block

★4.5 (598K)

Voodoo

Frustrated

Shares the core mechanic of controlling a growing line through a maze-like environment with obstacle avoidance.

Paper.io 2

★4.5 (2638K)

Voodoo

Excited

Offers a similar minimalist, high-speed arcade experience centered on movement and avoiding collision with self and walls.

Helix Jump

★3.9 (4158K)

Voodoo

Frustrated

Competes for the same 'hyper-casual' user base looking for simple, repetitive, high-reflex arcade gameplay.

Same Space

Crossy Road

★4.5 (4571K)

HIPSTER WHALE

Excited

A staple of the arcade category that focuses on simple, one-tap movement mechanics to navigate obstacles.

Subway Surfers

★4.6 (41810K)

Sybo Games ApS

Thrilled

An arcade runner that dominates the casual gaming space with similar focus on reflex-based obstacle navigation.

New Kids on the Block

Block Blast! For Watch

太宇左

Rapidly growing casual puzzle-arcade hybrid that captures the same 'quick-session' audience.

Going Balls

SUPERSONIC STUDIOS LTD

A modern physics-based arcade game that utilizes similar movement-through-a-course mechanics to challenge player reflexes.

What are the key takeaways?

Arrow is a exciting games app that is free with in-app purchases. With a 4.4/5 rating from 8.4K reviews, it excites its users from users. Users particularly appreciate content selection, though technical performance remains a common concern.

Best for: Casual gamers and mobile users seeking quick, reflex-based arcade challenges.

How much does it cost?

Model: freemium

Tiers:

Free-to-play with ads

Focuses on mass-market acquisition through a free entry point, monetizing via ad-impressions.

iOS Version

1.1.1

Android Version

10.003.1

Release Date

Jun 25, 2015

iOS Price

Free

Android Price

Free