Report updated Mar 28, 2026

What Is Brain Test: Tricky Words?

Brain Test: Tricky Words is a mobile puzzle game that combines the dingbat genre with the signature humorous style of the Brain Test franchise. It targets casual gamers seeking mentally stimulating, family-friendly content. The app's primary differentiator is its unique, unconventional puzzle design. While it maintains a high rating, the user base is polarized due to aggressive ad-monetization and technical bugs, which threaten long-term retention.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed
Engaging Gameplay
Excessive Advertising... Show more

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Key Features

Dingbat Picture PuzzlesDifferentiator

Unique word puzzles that require interpreting visual clues to guess the word.

Brain Test Formula IntegrationDifferentiator

Incorporates the signature tricky, humorous, and unconventional puzzle style.

Hint and Help SystemStandard

Provides guidance for users who get stuck on challenging levels.

Recent User Sentiment iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed

Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay, but report excessive advertising.

What Users Love

Engaging Gameplay

This game is fun and challenging

Not boring to play.

Pain Points

Excessive Advertising

There is an ad after every level

I’ve spent more time watching ads than I’ve been able to play

High confidence · 99 reviews available

Pros and Cons

Pros

  • Strong brand recognition
  • High engagement core loop
  • Accessible one-handed gameplay

Cons

  • Aggressive ad-monetization
  • Technical bugs in daily challenges
  • Limited long-term retention features

Market Outlook

Growth Opportunities

  • Introduce ad-free IAP
  • Expand daily challenge content
  • Community-driven features

Market Threats

  • Competitors with better ad-balance
  • Ad fatigue
  • Platform policy changes

Key Takeaways

Brain Test: Tricky Words is a divisive games app that is completely free. With a 4.6/5 rating from 45.7K reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though excessive advertising remains a common concern.

Best for: Casual gamers and puzzle enthusiasts who enjoy brain teasers and the humorous, unconventional style of the Brain Test franchise.

App Details & Pricing

Model: free

Tiers:
Completely free to download and play

The app relies solely on ad-monetization, which is currently a major point of friction for users.

iOS Version

1.3.1

Android Version

1.4.1

Release Date

May 19, 2021

iOS Price

Free

Android Price

Free

Developer

UNICO STUDIO

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