Report updated Apr 5, 2026
Brawl Stars
v66.293Mobile gamers who enjoy fast-paced, competitive multiplayer action and team-based strategy games, primarily Gen Z and Alpha demographics.
What Is Brawl Stars?
Launched Dec 12, 2018
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Diverse 3v3 and 5v5 game modes including Gem Grab, Showdown, and Brawl Ball.
Unlock and upgrade characters with unique super abilities, star powers, and gadgets.
Seasonal progression system offering exclusive skins, gems, pins, and rewards.
Community-driven map creation and selection offering unique terrain and gameplay challenges.
In-game qualifiers and championship challenges for competitive tournament play.
Social hubs for players to connect, share tips, and team up for battles.
What's new?
Trending UpBrawl Stars shows an improving trend with a notable recovery in user sentiment and rating, alongside a more focused competitive landscape and audience targeting.
Sentiment and Rating Recovery
The sentiment score increased from 48 to 55, and the average rating rose from 4.45 to 4.7, indicating improved user reception.
SWOT Analysis Refinement
Weaknesses were updated to include account recovery and OS-specific technical issues; threats were consolidated to focus on direct MOBA rivals.
Target Audience Narrowing
The target audience definition was refined to explicitly mention Gen Z and Alpha demographics.
Club System Integration
The 'Club System' was added as a formal feature to highlight social and team-based engagement.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and content variety, but report matchmaking issues and server stability and lag.”
What Users Love
this game is so much fun and you can play with friends
such a addictive game
I love the content and the event's
Amazing game, new updates, good collabs
Pain Points
The matchmaking is absolutely atrocious after the update
always get teammates that are WAYYY less than 1000 trophies
game server sucks
I have an excellent internet connection yet I am getting internet issues
High confidence · 28.5M reviews available
How is it ranked?📈 Growing
Brawl Stars is climbing the charts — gaining ranks across tracked charts.
| Category | Chart | Rank | Change |
|---|---|---|---|
| Action | Grossing | #3 | |
| Action | Free | #5 | |
| Casual | Free | #9 | |
| Casual | Grossing | #11 | ▼1 |
| Games | Grossing | #22 | ▼2 |
| Games | Free | #26 | ▼8 |
| Overall | Grossing | #56 | ▼3 |
What are the pros and cons?
Pros
- Massive install base and network effects
- Industry-leading live-ops and content cadence
- Unique community-driven map ecosystem
- Strong esports integration
Cons
- Imbalanced matchmaking algorithms
- Persistent server-side lag
- Difficult account recovery processes
- Technical instability on newer OS versions
What is the market outlook?
Growth Opportunities
- Deepen 5v5 meta for strategic players
- Improve technical stability to recapture churned users
- Expand community-created content monetization
- Leverage esports for deeper spectator engagement
Market Threats
- Direct competition from Pokémon UNITE and Wild Rift
- Declining sentiment leading to a tipping point of churn
- Emerging hero-shooters targeting the same gameplay niche
Who competes with Brawl Stars?
The Nemesis
Why it's a threat
- +
Weaker sentiment at 32/100 — but still a direct threat
- +
Higher rated at 4.4★ vs 4.2★
Contenders
High-fidelity MOBA experience that attracts players looking for deeper strategy and more complex hero mechanics on mobile.
Skill-Based Progression
Top-down tactical hero shooter that offers a similar 'Showdown' style survival experience with unique character abilities.
Tactical Stealth Vision
Hero-based arena shooter focusing on character collection and team composition, though played from a different perspective.
Hybrid FPS/TPS Perspective
Peers
A competitive platform fighter with a rotating cast of heroes and a strong focus on seasonal progression and skins.
Full Cross-Play
While a party royale, it shares the same young, competitive demographic and high-frequency seasonal content model.
Cross-Platform Play
A massive battle royale that competes for the same mobile-first audience interested in character abilities and skins.
Crossover Collaboration Content
Offers short, high-intensity competitive matches that appeal to the same 'quick session' mobile gaming habit.
Rocket-Powered Car Soccer
New Kids on the Block
A fast-growing hero-based battle royale with high mobility and quick match pacing.
High-Performance Optimization
What are the key takeaways?
Brawl Stars is a divisive games app that is free with in-app purchases. With a 4.2/5 rating from 28.5M reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though matchmaking issues remains a common concern.
Best for: Mobile gamers who enjoy fast-paced, competitive multiplayer action and team-based strategy games, primarily Gen Z and Alpha demographics.
How much does it cost?
Model: freemium
Monetization relies on a high-volume free-to-play model, utilizing a seasonal Battle Pass and randomized rewards (Starr Drops) to drive recurring engagement and microtransactions.
iOS Version
66.293
Android Version
66.300
Release Date
Dec 12, 2018
iOS Price
Free
Android Price
Free
Developer
Supercell