Report updated Apr 6, 2026
Build A Queen
v8.6Casual gamers, particularly young girls and fashion enthusiasts, who enjoy creative dress-up simulations and competitive makeover challenges.
What Is Build A Queen?
Launched Oct 27, 2022
Updated Jan 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Comprehensive character creator allowing users to design hairstyles, makeup, outfits, and accessories.
Competitive runway segments where players showcase their designs and compete for the title of Fashion Queen.
Ability to play the game without an active internet connection, anytime and anywhere.
Unlockable content, new clothes, and increasing difficulty levels as the player advances.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a excited sentiment. Users appreciate engaging gameplay and creative expression, but report excessive advertising and technical glitches and content.”
What Users Love
It is so fun but the adds so 4 stars. but I love making my Baddie's
This game is so fun I would play it if u have not played this game yet you really need to
I love how it like you went to be ugly or beautiful and it make it like it’s like how you feel.
It’s 5stars because you can be creative
Pain Points
Way to many ads and the game is nothing like the ad says
there is a lot of ads and I Don't get why
This game is very good but it’s glitchy. There is also some inappropriate content in it
once you get to a certain level the relationship levels will not change
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Massive user base (1.6M+ ratings)
- Strong core loop blending runner and dress-up mechanics
- Offline play capability
Cons
- Aggressive ad frequency causing user churn
- Technical glitches and performance issues
- Repetitive gameplay at higher levels
What is the market outlook?
Growth Opportunities
- Introduce social voting or community features
- Diversify revenue with a 'No-Ads' subscription
- Expand customization depth to match social fashion trends
Market Threats
- Direct clones like Fashion Battle
- Shifting trends toward deeper narrative fashion games
- Age-appropriateness concerns impacting brand safety
Who competes with Build A Queen?
The Nemesis
Fashion Battle - Dress up game
★4.5 (22K)APPS TEKNOLOJI ANONIM SIRKETI
Directly mirrors the 'fashion runner' mechanic where players select outfits on a track to win a runway battle.
Directly mirrors the 'fashion runner' mechanic where players select outfits on a track to win a runway battle.
Contenders
A genre-defining fashion runner that shares the same core movement and obstacle-avoidance mechanics.
Dynamic Hair Growth Mechanics
A massive hit in the fashion-runner space that established the runway-themed obstacle course format.
High-Stakes Parkour Gameplay
Peers
The market leader in the makeover category, competing for the same casual female audience interested in style transformations.
Hybrid Makeover & Decorating
Super Stylist Fashion Makeover
★4.7 (405K)CRAZY STYLE LTD
Offers a deeper, more narrative-driven version of the competitive fashion and styling loop.
Offers a deeper, more narrative-driven version of the competitive fashion and styling loop.
Covet Fashion: Dress Up Game
Crowdstar LLC
A high-fidelity fashion competition app that targets the same desire for creative self-expression and runway battles.
A high-fidelity fashion competition app that targets the same desire for creative self-expression and runway battles.
Pocket Styler: Dress Up Game
Nordcurrent UAB
A competitive styling game that uses a similar 'dress for the event' mechanic in a more realistic art style.
A competitive styling game that uses a similar 'dress for the event' mechanic in a more realistic art style.
New Kids on the Block
A rapidly growing social fashion game that emphasizes community voting and highly detailed doll customization.
DIY Makeup Tools
Gacha Life 2
★4.2 (266K)Lunime Inc.
The latest iteration of the most popular doll-making platform, offering unparalleled customization depth for the same audience.
The latest iteration of the most popular doll-making platform, offering unparalleled customization depth for the same audience.
What are the key takeaways?
Build A Queen is a exciting games app that is free with in-app purchases. With a 4.4/5 rating from 1.6M reviews, it excites its users from users. Users particularly appreciate engaging gameplay, though excessive advertising remains a common concern.
Best for: Casual gamers, particularly young girls and fashion enthusiasts, who enjoy creative dress-up simulations and competitive makeover challenges.
How much does it cost?
Model: freemium
The app follows a classic hyper-casual monetization model, utilizing high-volume ad impressions and optional in-app purchases to monetize a broad, casual user base.
iOS Version
8.6
Android Version
6.8
Release Date
Oct 27, 2022
iOS Price
Free
Android Price
Free
Developer
SUPERSONIC STUDIOS LTD