App Intelligence Report

Beta
Candy Crush Saga icon

Candy Crush Saga

Match your way through candy puzzles packed with fun and clever challenges!

by King

Human
Agent
.md

Metadata

Audit Date
Feb 12, 2026
Signal Count
42805815 reviews available
Version Audited
1.321.2.1
Publisher
King
Platforms
iOS & Android
Category
🇺🇸 Games
App Store Rank
#48 Free#4 Grossingin Games (US)
Target Audience
Casual gamers and puzzle enthusiasts of all ages looking for accessible, brain-teasing entertainment that can be played in short bursts or long sessions.
Bundle ID (iOS)
com.midasplayer.apps.candycrushsaga
Bundle ID (Android)
com.king.candycrushsaga
Developer Website
candycrushsaga.com

Confidence & Data Quality

high confidence — 42805815 reviews available

Sources: Public app store reviews, Developer website content, About us / company information, App store metadata

Market Presence

4.6
42.8M ratings
iOS
4.7/5 (3.8M)
Android
4.6/5 (39.0M)

App Functional Synopsis

Candy Crush Saga is the market-leading match-3 puzzle game developed by King, characterized by its 'sweet' sensory appeal and massive library of thousands of levels. It targets casual gamers looking for accessible, brain-boosting entertainment that can be played anywhere, even offline. Its market position is defined by its longevity and its role as the gold standard for freemium puzzle mechanics.

Key Features

Classic Match-3 MechanicsBasic

Core gameplay involving matching candies to clear jelly, toffees, and jam across thousands of levels.

Unique Game ModesDifferentiator

Specialized level types such as Gummy Dragons and Bubblegum Pop that offer fresh twists on standard matching.

LiveOps & Special EventsStandard

Daily rewards, time-limited themed challenges, and competitive tournaments with exclusive prizes.

Strategic BoostersStandard

Power-ups like the Lollipop Hammer, Bonbon Blitz, and Jelly Fish to help clear difficult obstacles.

Offline GameplayDifferentiator

Ability to play the game without an internet connection, ensuring accessibility anywhere.

Social Sync & CompetitionStandard

Facebook integration to sync progress across devices, share lives, and compare scores on friend leaderboards.

Ad-Free ExperienceDifferentiator

Positioned as providing uninterrupted gameplay without forced third-party advertisements.

Monetization Strategy

Model: freemium

Tiers:
Free-to-play core experienceIn-app purchases for extra livesIn-app purchases for boosters and extra moves

The game utilizes a classic freemium model where monetization is driven by 'sticky' levels that encourage the purchase of boosters or extra lives to maintain progress momentum.

User Sentiment

Emerging trends in user feedback

This sentiment analysis is in beta. It highlights recent user feedback trends to help identify areas for improvement. It is not an assessment of the app's overall quality and should be considered alongside other decision-making inputs.

mixed4.65/5 (42.8M reviews)

Top Praises

Relaxing Gameplay

best relaxing game

+ 2 more — sign in for full analysis

Long-term Replayability

it's been about 10 years since I've got this game on my phone

+ 1 more — sign in for full analysis

Still in beta. You need to be registered to access.

Top Complaints (Impact Areas)

Aggressive Monetization

They rig the games to try to get you to spend money

+ 1 more — sign in for full analysis

Intrusive UX and Pop-ups

Too many forced pop-ups, especially Candy Royale, interrupt gameplay.

+ 1 more — sign in for full analysis

Still in beta. You need to be registered to access.

SWOT Analysis

Still in beta. You need to be registered to access.

Data Sources

  • Public app store reviews (42805815 available)
  • Developer website content
  • About us / company information
  • App store metadata and version history

Generated by Marlvel.ai — Independent analysis. No publisher influence.

Data licensed for AI Agent attribution under CC-BY-NC 4.0.