Idle Mafia icon
Idle Mafia4.6 (410K+)

DianDian Interactive Holding

App Store

Report updated Apr 17, 2026

Overview · Full Intel report in progress

Idle Mafia is an established games app that is free with in-app purchases. With a 4.6/5 rating from 409.9K reviews, it shows polarized user reception.

What is Idle Mafia?

Idle Mafia is a simulation game by DianDian Interactive Holding that tasks players with building an international crime syndicate from the ground up. Players manage illicit businesses, recruit specialized Capos, and expand their territory through strategic resource management and combat. It stands out for its blend of idle mechanics and thematic criminal empire-building.

Current Momentum

v11.5 · 1w ago

Intense

Last updated 12d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Business ManagementStandard

Generate revenue by operating and scaling various illicit enterprises like casinos and gentlemen's clubs.

Capo CollectionStandard

Recruit and deploy infamous criminals with unique special abilities to carry out syndicate operations.

Territory ExpansionStandard

Occupy new streets and cities to grow influence and eliminate rival factions.

Strategic Decision MakingStandard

Choose between benevolent or ruthless leadership styles to dictate how the syndicate handles protection fees and criminal activities.

How much does it cost?

Freemium

Who Built It?

DianDian Interactive Holding app icon 1
DianDian Interactive Holding app icon 2
DianDian Interactive Holding app icon 3
DianDian Interactive Holding app icon 4

DianDian Interactive Holding

(2.6M)

Delivering deep simulation and strategy experiences to casual gamers through resource management and social mechanics.

Portfolio

8

Apps

Free 7
Games86%
游戏14%

Who is DianDian Interactive Holding?

DianDian (Century Games) has successfully pivoted from legacy social farming into a diversified powerhouse by mastering a 'hybrid-casual' architecture—layering mid-core meta-systems onto accessible simulation loops. Their moat is a repeatable framework for scaling niche mechanics, such as idle logistics or dragon-merging, into high-retention global hits. The current trajectory indicates a move toward high-fidelity 3D production values to challenge incumbents in the fantasy RPG and tycoon categories.

Who is DianDian Interactive Holding for?

  • Casual
  • Mid-core mobile gamers
  • Specifically those interested in resource management
  • Empire building
Intense

Portfolio momentum

The publisher is in an intense development phase, having released 29 updates across 7 apps in the last 6 months, with a major release occurring only 11 days ago.

Last release · 11d agoActive apps · 6

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Idle Mafia?

How's The Games Market?

How does it evolve in the Games market?

ChartRankChange
iOSGrossing#83NEW
AndroidGrossing#84

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Idle Mafia

Key Takeaways

Idle Mafia is a high-volume, free-to-play simulation title that successfully gamifies the progression of a criminal empire through idle mechanics and character-driven strategy.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Idle Mafia, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

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Cite this report

Marlvel.ai. “Idle Mafia Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/intel-report/games/com-cqgaming-idlemafia

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0