Report updated Apr 1, 2026
Merge Magic!
v9.6.0Casual gamers who enjoy puzzle-solving, collection-based progression, and relaxing, fantasy-themed world-building experiences.
What Is Merge Magic!?
Launched Sep 17, 2019
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Combine eggs, trees, treasures, and stars to evolve items and creatures into more powerful versions.
Discover and hatch unique hybrid creatures like Butterphants and Peacats.
Clear fog and lift an evil curse from the home garden to expand and customize the environment.
Solve 81 distinct puzzle levels to earn rewards and resources for the main garden.
Participate in frequent limited-time events to earn advanced creatures and exclusive rewards.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and visual design, but report aggressive monetization and technical bugs and stability.”
What Users Love
Love this game!
Extremely fun
The designs are so unique!
Graphics are phenomenal
Pain Points
Cash grab
Special gems are way too expensive
Shiny Days update doesn't work
Game automatically crashes
High confidence · 99 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #43 | ▲10 |
What are the pros and cons?
Pros
- Unique creature design and art style
- Proven, addictive core gameplay loop
- Zynga publishing support
Cons
- Persistent technical instability
- Aggressive monetization tactics
- Lack of new level content
What is the market outlook?
Growth Opportunities
- Introduce new world map levels
- Develop social/trading features
- Refine event variety
Market Threats
- Emerging RPG-merge hybrid competitors
- Player churn due to technical issues
- Market saturation in the merge genre
Who competes with Merge Magic!?
Contenders
EverMerge: Merge & Match Game
JetSynthesys Pvt Ltd
Direct competitor in the merge-to-build sub-genre with identical core loop of clearing land and evolving items.
Merge County
Microfun Limited
Features a similar world-building and item-merging mechanic, directly challenging the 'Garden' expansion aspect of the analyzed app.
Same Space
What are the key takeaways?
Merge Magic! is a divisive games app that is free with in-app purchases. With a 4.5/5 rating from 297.6K reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though aggressive monetization remains a common concern.
Best for: Casual gamers who enjoy puzzle-solving, collection-based progression, and relaxing, fantasy-themed world-building experiences.
How much does it cost?
Model: freemium
Monetization relies on a free-to-play model with microtransactions for convenience, speed, and random item drops (gacha mechanics).
iOS Version
9.6.0
Android Version
9.6.0
Release Date
Sep 17, 2019
iOS Price
Free
Android Price
Free
Developer
Gram Games