Viking Rise
For fans of real-time strategy and war games who enjoy Norse mythology, competitive global multiplayer, and deep base-building mechanics.
Viking Rise is a market-leading games app that is free with in-app purchases. With a 4.5/5 rating from 968.3K reviews, it delivers strong user satisfaction. Users particularly appreciate general gameplay satisfaction, though pay-to-win mechanics remains a common concern.
What Is Viking Rise?
Current Momentum
v1.5.093 · 2w ago
ActiveViking Rise celebrates its anniversary with the Norn's Thread event, new hero skins, and a hero promotion system. The game maintains active momentum with major content updates every 6 weeks.
Active Nemesis
Rise of Kingdoms
By Lilith Games
Other Rivals
7-Day Rank Pulse 🇺🇸
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Strategic naval warfare allowing players to ambush enemies, plunder resources, and retreat via water routes.
Hunt and tame mythical dragons to gain powerful combat boosts on the battlefield.
Command troops in real-time on a massive world map with alliance-based coordination.
Build and personalize Viking-style structures to create trading centers or military fortresses.
Who is it for & how much does it cost?
Target Audience
Fans of real-time strategy and war games who enjoy Norse mythology, competitive global multiplayer, and deep base-building mechanics.
Pricing
Freemium- Free-to-play base game
- Blessed Offering subscription at $9.99/month
Monetization is driven by a recurring $9.99 subscription that offers essential speedup buffs (10-20%) and exclusive cosmetics, designed to convert free players into long-term 'subscribers' rather than just one-time spenders.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does IGG SINGAPORE PTE make?
What do users think recently?
High confidence · 968.3K reviews analyzed
What is the recent mood?
“Recent user voice shows a thrilled sentiment. Users appreciate general gameplay satisfaction and visuals and graphics, but report pay-to-win mechanics and monetization transparency.”
What Users Love
great game, if you like Age of Empires then you will like this one
awesome and looking good graphic
B...E...A...UTYFULL...!!!
What Frustrates Users
to advance you need to spend to keep in range of the mostly russian whales
the last one seems a total scam! i brought it as usual £19.99 only to find out when playing it actually does nothing to help
What is the competitive landscape for Viking Rise?
How's The Games Market?
How does it evolve in the Games market?
| Category | Chart | Rank | Change |
|---|---|---|---|
| Role Playing | Grossing | #82 | ▲1 |
| Strategy | Grossing | #96 | ▼6 |
Games Market Trend
Games market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Head to Head
While Rise of Kingdoms holds the edge in market share and social depth, Viking Rise offers a more modern audiovisual experience and unique tactical layers through its naval systems. Viking Rise is the stronger choice for players seeking mythological immersion, whereas the nemesis remains the standard for pure competitive 4X scale.
What sets Viking Rise apart
- +
Superior audiovisual presentation with a more immersive, atmospheric Norse art style
- +
Unique naval combat and water-based navigation mechanics which are absent in the nemesis
What's Rise of Kingdoms's Edge
- -
Significantly larger active player base and more established social communities
- -
More refined competitive balance for end-game players developed over several years
Contenders
More traditional 'menu-based' 4X combat compared to the real-time map movement of the target app
Heavy emphasis on individual hero equipment crafting and resource management
Includes a 'furnace' management simulation layer that adds a survival-lite element to the base building
More stylized, approachable art direction compared to the realistic look of Viking Rise
High-fantasy setting with flying units that ignore terrain, adding a vertical layer to strategy
More emphasis on cooperative 'raid' style boss battles within the world map
Peers
Heavy use of puzzle-based mini-games as a secondary gameplay loop
Broader historical scope including Asian, European, and American civilizations
Includes a dedicated hero-based tower defense mode (Explorer Trail)
Focuses on modern survival and scavenging rather than mythological conquest
New Kids on the Block
Deep customization of individual ships including cabin layouts and specialized crew
Seamless transition between sailing, exploration, and tactical naval combat
Direct lineage from the Age of Empires franchise with familiar unit types and sound design
Focuses on large-scale siege warfare with high-fidelity environmental destruction
The outtake for Viking Rise
SWOT Analysis
Core Strengths
- Superior audiovisual presentation (Mikolaj Stroinski soundtrack)
- Unique Naval Combat and Dragon Taming differentiators
- High user satisfaction (Excellent mood) and 4.7 iOS rating
Critical Frictions
- High data usage requirements for mobile play
- Negative sentiment regarding high-tier IAP transparency
- Steep mid-game grind that fuels P2W complaints
Growth Levers
- Deepen naval customization to counter Sea of Conquest
- Leverage HTTYD IP for casual-to-midcore conversion
- Introduce low-data mode for emerging markets
Market Threats
- Age of Empires Mobile leveraging massive IP recognition
- Rise of Kingdoms' dominant alliance ecosystem
- Sea of Conquest's focus on ship-based warfare
What are the next best moves?
Audit and clarify high-tier IAP value propositions
Users reported £19.99 packs feeling like a 'total scam' with no perceived help, directly impacting monetization trust.
Implement a 'Low Data' or 'Offline Lite' mode
Top complaint theme regarding the game requiring excessive data to play when away from home.
Expand Naval Combat depth (Ship customization)
New Kid 'Sea of Conquest' directly targets this differentiator with deep ship customization; Viking Rise must defend this niche.
Feature Gaps vs Competitors
- Multi-civilization talent trees (available in Rise of Kingdoms)
- Survival/Furnace management simulation (available in Whiteout Survival)
- Flying units with terrain-ignore mechanics (available in Call of Dragons)
- Puzzle-based secondary gameplay loop (available in Evony)
Key Takeaways
Viking Rise is a visually superior 4X title that successfully carves out a niche with naval and dragon mechanics, but it faces a growing threat from IP-heavy entrants like Age of Empires Mobile. To maintain its #82 grossing rank, the PM must address the 'scam' sentiment in high-tier monetization and double down on naval depth to prevent player churn to specialized pirate-themed rivals.
Where Is It Heading?
Stable
3rd Anniversary event and HTTYD IP collab indicate active, high-budget feature investment.
Grossing rank #82 is stable (↑1), but free download rank is slipping (↓8), suggesting a shift toward retention over acquisition.