Report updated May 9, 2026

Overview · Full Intel report in progress

Bully: Anniversary Edition is an established games app that is free with in-app purchases. With a 4.0/5 rating from 96.6K reviews, it shows polarized user reception.

What is Bully: Anniversary Edition?

Bully: Anniversary Edition is a mobile adaptation of the classic Rockstar title where players navigate the social hierarchy of Bullworth Academy as Jimmy Hopkins. The game features original gameplay and storytelling enhanced with mobile-specific optimizations, including bonus classes and additional non-storyline missions. It utilizes a trial-to-unlock model to provide access to the full experience.

Current Momentum

v1.4 · 2mo ago

Active

Last updated 82d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Adventure
#87
9

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Mobile OptimizationStandard

The game has been specifically redesigned for mobile compatibility.

Bonus ContentStandard

Includes four exclusive bonus classes and additional non-storyline missions not found in the original release.

Free Trial AccessStandard

Offers a thirty-minute free trial before requiring a one-time in-app purchase for full access.

GTA+ IntegrationStandard

Provides unlimited access to the full game for active GTA+ members.

How much does it cost?

Freemium

Who Built It?

Rockstar Games app icon 1
Rockstar Games app icon 2
Rockstar Games app icon 3
Rockstar Games app icon 4

Rockstar Games

(631.1K)

Delivering high-fidelity, console-quality open-world experiences to mobile devices. Providing long-time fans with premium access to classic franchise titles.

Portfolio

13

Apps

Free 3Paid 9
Games67%
Spiele8%
ゲーム8%

Who is Rockstar Games?

Rockstar Games leverages its massive console-native IP library to dominate the premium mobile action-adventure segment, eschewing the industry-standard free-to-play model for direct, one-time purchase or trial-to-unlock mechanics. Their strategy relies on the high brand equity of the Grand Theft Auto franchise to maintain long-tail relevance without needing to iterate on new mobile-first mechanics. The primary tension lies in their reliance on legacy ports, which creates a reliance on periodic technical updates to maintain compatibility with evolving mobile hardware and OS standards.

Who is Rockstar Games for?

  • Core gamers
  • Long-time franchise fans seeking high-fidelity
  • Narrative-driven console experiences on mobile devices
Active

Portfolio momentum

Released 7 updates across 12 apps in the last 6 months, indicating a focus on maintaining legacy titles alongside occasional new releases.

Last release · 52d agoActive apps · 8Abandoned · 4

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Bully: Anniversary Edition?

How's The Games Market?

How does it evolve in the Games market?

ChartRankChange
AndroidGrossing#16115
AndroidFree#1694

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Bully: Anniversary Edition

Key Takeaways

This is a feature-rich mobile port of a classic title that uses a time-limited trial to convert users into full-game purchasers.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Bully: Anniversary Edition, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Bully: Anniversary Edition Intelligence Report.” Updated May 9, 2026. https://marlvel.ai/intel-report/games/com-rockstargames-bully

Agent Markdown (.md)·

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