Report updated Apr 6, 2026

What Is Millionaire Trivia: TV Game?

Millionaire Trivia: TV Game is the official mobile adaptation of the 'Who Wants To Be A Millionaire?' franchise, developed by Uken Inc. It combines classic trivia with a unique 'Expert' collection system and global progression. While it maintains a strong market position as a top-15 grossing trivia app, it is currently facing challenges with declining user sentiment due to aggressive monetization and technical instability. Its primary differentiators are its official brand IP, the strategic Expert meta-game, and a robust offline mode.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed
Educational Value
Excessive Advertising... Show more

What does it look like?

What are the key features?

Expert SystemDifferentiator

Collect and train a team of experts, each with unique attributes and expertise to assist during gameplay

Global City ProgressionDifferentiator

Unlock and travel through different cities around the world to progress through the game

Classic LifelinesStandard

Utilize iconic game show lifelines like 50:50 and Ask the Audience

Offline ModeDifferentiator

Play the game without an active internet connection

Competitive LeaderboardsStandard

Compete against friends, family, and global players for top rankings

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed

Recent user voice shows a mixed sentiment. Users appreciate educational value and game concept, but report excessive advertising and technical bugs and glitches.

What Users Love

Educational Value

I’ve enjoyed exercising my brain playing this game for quite some time now.

You learn a lot you didn’t even know

Game Concept

Who wants to to be a millionaire is the game that makes you think!

Great game for those who remember Regis from the first who wants to be a millionaire

Pain Points

Excessive Advertising

Cantidad absurda de anuncios

They play about 5minutes ad on every 1minute you play the game

Technical Bugs and Glitches

Sometimes I select the right answer, turns green but still shows that I lost.

After this newest “upgrade” the app won’t even open now!

Aggressive Monetization

The gems are hard to get. You play and win them then they go in a bank and I have to pay to open

I’ve seen 12 different pop ups for in game purchases without even welcoming to the game

High confidence · 49.5K reviews available

How is it ranked?

ChartRankChange
Grossing#113
Grossing#373
Free#782
No rank history available for this chart.

What are the pros and cons?

Pros

  • Official 'Who Wants To Be A Millionaire?' brand IP
  • Unique 'Expert' collection and training meta-game
  • Functional offline mode for on-the-go play
  • High historical rating and large user base

Cons

  • Excessive ad frequency disrupting the core loop
  • Critical gameplay bugs (incorrect answer logic)
  • Aggressive monetization popups damaging FTUE
  • Declining sentiment trend

What is the market outlook?

Growth Opportunities

  • Introduce an ad-free subscription tier
  • Fix core gameplay bugs to improve long-term retention
  • Expand the 'Expert' system with deeper RPG elements
  • Leverage live-ops for real-time trivia events

Market Threats

  • Technical debt leading to user migration to cleaner trivia apps
  • Potential brand fatigue from over-monetization
  • Negative impact of recent updates on app stability

What are the key takeaways?

Millionaire Trivia: TV Game is a divisive games app that is free with in-app purchases. With a 4.5/5 rating from 49.5K reviews, it receives mixed feedback from users. Users particularly appreciate educational value, though excessive advertising remains a common concern.

Best for: Trivia enthusiasts and fans of the 'Who Wants To Be A Millionaire?' TV show who enjoy competitive, knowledge-based mobile games.

How much does it cost?

Model: freemium

Tiers:
Free to playIn-app purchases for game currency and boosters

Monetizes through a free-to-play model supported by in-app purchases and interest-based advertising, leveraging the brand equity of the TV show.

iOS Version

65.0.1

Release Date

Sep 25, 2018

iOS Price

Free

Developer

Uken Inc.

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Millionaire Trivia: TV Game Intelligence Report.” Updated Apr 6, 2026. https://marlvel.ai/intel-report/games/com-sonypicturestelevision-wwtbam

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0