By Warner Bros.
Report updated Apr 13, 2026
Game of Thrones: Conquest ™
For fans of the Game of Thrones and House of the Dragon franchises who enjoy immersive, long-term strategy and kingdom-building simulation games.
Game of Thrones: Conquest ™ is a challenged games app that is free with in-app purchases. With a 4.3/5 rating from 414.8K reviews, it faces significant user friction. Users particularly appreciate engaging franchise theme, though aggressive pay-to-win mechanics remains a common concern.
What is Game of Thrones: Conquest ™?
Current Momentum
v26.3 · 3w ago
ActiveGame of Thrones: Conquest introduced the Tourney at Ashford Meadow featuring new heroes Ser Duncan the Tall and Egg the Errant Squire. The app maintains an active development cycle with monthly major content drops.
Active Nemesis
Rise of Kingdoms
By Lilith Games
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Hatch, name, train, and customize a dragon to serve as a powerful war weapon and kingdom protector.
Collect and level up over 100 iconic characters from Game of Thrones and House of the Dragon to boost stats.
Construct castle defenses, research technologies at the Maester’s Tower, and craft gear at the Forge.
How much does it cost?
- Free to play base access
- In-app purchases for resources, speed-ups, and exclusive heroes/gear
Monetization is aggressive and focused on high-spending 'whales' who purchase packs to maintain dominance in PvP and accelerate long-term progression.
Who Built It?
Warner Bros.
Leveraging globally recognized entertainment franchises to deliver high-fidelity mid-core combat and strategy experiences to mobile audiences.
Portfolio
13
Apps
Who is Warner Bros.?
Warner Bros. leverages a 'transmedia' moat, where mobile titles serve as persistent engagement layers for major film and television franchises. Their strategy centers on high-production-value fighting and 4X strategy games that bridge the gap between console-quality visuals and mobile-first collection mechanics. A key strategic signal is their commitment to long-term live-ops for legacy titles, maintaining decade-old apps through consistent updates rather than rapid-fire new releases.
Who is Warner Bros. for?
- Fans of DC Comics
- Mortal Kombat
- Game of Thrones franchises
- Alongside industry partners requiring secure media screening access
Portfolio momentum
Released 47 updates in the last 6 months, primarily focused on maintaining a core group of 11 active high-performing legacy titles.
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What do users think recently?
High confidence · Latest 100 of 414.8K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate engaging franchise theme, but report aggressive pay-to-win mechanics and technical bugs and stability.
What Users Love
What Frustrates Users
What is the competitive landscape for Game of Thrones: Conquest ™?
How's The Games Market?
How does it evolve in the Games market?
| Category | Chart | Rank | Change |
|---|---|---|---|
| Role Playing | Grossing | #23 | ▼6 |
| Strategy | Grossing | #27 | ▼3 |
The rivals identified
The Nemesis
Head to Head
Rise of Kingdoms holds the strategic edge due to its superior technical polish and more engaging real-time combat mechanics. While Game of Thrones: Conquest dominates in franchise-driven emotional investment, it struggles with a declining sentiment trend and technical debt that RoK has successfully avoided.
What sets Game of Thrones: Conquest ™ apart
Unmatched IP integration with official House of the Dragon and Game of Thrones characters and lore
Deeper dragon-rearing system that serves as a core progression pillar and a powerful individual war asset
What's Rise of Kingdoms's Edge
Significantly stronger technical stability and performance, with fewer reported bugs and crashes
Higher overall player sentiment and a more favorable perception of 'fairness' in alliance-vs-alliance matchmaking
Contenders
Incorporates puzzle-solving mini-games as a secondary engagement layer
Features a 'Great Generals' system that mirrors GoT's Hero collection but with historical figures
Unique environmental survival mechanics (managing heat and resources) integrated into the 4X loop
More accessible early-game experience that transitions into deep alliance warfare
Dedicated 'Hero Adventure' mode that plays like a 3D action-RPG
More vibrant, stylized art direction compared to GoT's gritty realism
Heavy focus on 'Hero' gear crafting and equipment sets, similar to GoT's Forge system
A more mature, dark-toned visual style that aligns closely with the Westeros vibe
Peers
Tower defense PvE mode that provides variety outside of the standard 4X map
Heavy emphasis on narrative-driven seasonal events
Integration of 3D tower defense levels into the main progression
Focus on modern/sci-fi military technology rather than fantasy
New Kids on the Block
Physics-based puzzle mechanics used for both UA and early-game retention
Exploration-focused map progression that feels more dynamic than traditional 4X grids
Focus on 'Great Scientists' and deep research trees that appeal to hardcore strategy enthusiasts
Visual style that leans into classical epic fantasy tropes
The outtake for Game of Thrones: Conquest ™
Strengths to defend, gaps to attack
Core Strengths
- Official HBO IP integration (GoT/House of the Dragon)
- Unique Dragon-rearing progression pillar
- High-prestige conquest goals (Seats of Power)
Critical Frictions
- Severe technical instability and frequent crashes
- Aggressive P2W barrier causing high churn
- Poorly rated customer support team
Growth Levers
- Rebalancing PvP matchmaking to protect new/mid-tier players
- Technical engine update to match modern 4X standards
Market Threats
- Rise of Kingdoms' superior technical performance
- Whiteout Survival's more accessible early-game loop
- Declining grossing ranks across all US categories
What are the next best moves?
Prioritize Technical Stability Sprint
Users report the game works as intended 'less than 10% of the time,' making technical debt the primary driver of negative sentiment.
Implement PvP Matchmaking Protection
Top complaint theme highlights that 'whales' can wipe the map, discouraging mid-tier spenders and new users.
Overhaul Customer Support Workflow
Specific feedback labels the support team as the 'worst in history,' indicating a failure in the post-purchase experience.
Feature Gaps vs Competitors
- Seamless 'infinite zoom' map technology (available in Rise of Kingdoms)
- Real-time troop movement and manual battle control (available in Rise of Kingdoms)
- Puzzle-solving mini-games for UA/engagement (available in Evony and Stormshot)
Key Takeaways
Game of Thrones: Conquest is currently being carried by its IP strength while its technical foundation crumbles. To stop the decline in grossing ranks, the PM must pivot from pure content expansion to a 'stability-first' roadmap and address the predatory matchmaking that is hollowing out the mid-tier player base.
Where Is It Heading?
Declining
Grossing ranks are falling across multiple categories (e.g., ↓7 in Cat 7014) — indicates monetization fatigue.
Frustrated user base citing '10% uptime' — technical debt is outpacing live-ops value.
Active content pipeline with new heroes (Ser Duncan) and gear — shows continued investment in IP depth.