Report updated Apr 1, 2026
Paint by Number Oil: Hey Color
v5.4.14Individuals seeking stress relief, anxiety reduction, or a relaxing creative outlet through accessible, gamified digital art.
What Is Paint by Number Oil: Hey Color?
Launched Apr 8, 2019
Updated Feb 2025
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Automatic color switching when moving the palette, eliminating the need for multiple taps
Interactive secret images that unveil as the user colors them
Access to over 10,000 coloring pages across diverse categories with daily updates
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate relaxing user experience, but report excessive and intrusive advertising and technical stability.”
What Users Love
I love doing art on this app because this just helps me see what I want to paint and this just made me feel calm
Pain Points
Recent update has an ad prior to every picture to color- ads will not close until they open up on a website page.
The app will go completely blank mid picture and you have to exit out and go back in
High confidence · 49 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #71 | ▼5 |
What are the pros and cons?
Pros
- Gamified progression system
- One-Hand Coloring UX
- Extensive content library
Cons
- Technical instability/crashes
- High storage footprint
- Aggressive ad monetization
What is the market outlook?
Growth Opportunities
- Transition to subscription model
- Human-curated art focus
- Performance optimization
Market Threats
- Hyper-casual market disruption
- Negative sentiment trends
- High competition in coloring sub-genre
Who competes with Paint by Number Oil: Hey Color?
Contenders
Paint by Number Coloring Game
★4.7 (399K)Oakever Games
The market leader in the color-by-number sub-genre with a massive user base and identical core gameplay loop.
Same Space
Lake Erie Boating Weather
★4.2 (135)LW Brands, LLC
Targets a more premium, artistic user base within the same coloring category.
Recolor: Adult Coloring Book
★4.5 (106K)Sumoing Ltd
An established coloring app that focuses on complex designs for adult users.
Zen Color - Color By Number
★4.8 (372K)Oakever Games
A direct competitor focusing heavily on the 'stress relief' and 'mindfulness' messaging themes.
New Kids on the Block
Polysphere: Art Puzzle 3D
★4.6 (608K)AI Games FZ
Innovative 3D perspective-based art assembly that threatens the traditional 2D color-by-number market share.
What are the key takeaways?
Paint by Number Oil: Hey Color is a divisive games app that is free with in-app purchases. With a 4.7/5 rating from 161K reviews, it receives mixed feedback from users. Users particularly appreciate relaxing user experience, though excessive and intrusive advertising remains a common concern.
Best for: Individuals seeking stress relief, anxiety reduction, or a relaxing creative outlet through accessible, gamified digital art.
How much does it cost?
Model: freemium
Monetizes through a high-volume, ad-supported free tier combined with IAP-based content expansion.