Report updated Apr 18, 2026
Crafty Candy
For casual mobile gamers who enjoy puzzle-based progression and fantasy-themed aesthetics.
Overview · Full Intel report in progress
Crafty Candy is an established games app that is free with in-app purchases. With a 4.6/5 rating from 148.7K reviews, it shows polarized user reception.
What is Crafty Candy?
Current Momentum
v2.36 · 6mo ago
MaintenanceLast updated 195d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Players navigate thousands of levels featuring candy-themed obstacles and environments.
A customization system that allows players to unlock new looks for the main character.
A crafting mechanic where players create powerful spells to assist in gameplay.
Competitive encounters where players must outwit the antagonist, Trixie.
How much does it cost?
Who Built It?
Outplay Entertainment
Developing high-quality casual mobile games that blend accessible puzzle mechanics with deep meta-progression and licensed IP partnerships.
Portfolio
9
Apps
Who is Outplay Entertainment?
Outplay Entertainment has established a distinct position as a leading independent UK studio by successfully balancing original IP like the 'Creeps' franchise with high-profile celebrity collaborations. Their strategic moat lies in sophisticated live-ops capabilities, evidenced by their ability to maintain high engagement and ratings for titles released over a decade ago. A recent surge in release activity suggests a concentrated effort on content depth and monetization optimization within their existing core puzzle and tower defense pillars.
Who is Outplay Entertainment for?
- Casual mobile gamers seeking accessible puzzle progression
- Tactical strategy
- Or narrative-driven mystery
- Culinary themes
Portfolio momentum
With 12 updates delivered across 5 active apps in the last 6 months, the studio maintains a consistent live-ops cadence for its core portfolio.
What other apps does Outplay Entertainment make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Crafty Candy?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇦 Ukraine | Puzzle | AndroidGrossing | #195 | NEW |
| 🇵🇱 Poland | Puzzle | AndroidGrossing | #198 | NEW |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Crafty Candy
Key Takeaways
While the game offers a robust match-3 experience, recent user feedback highlights critical technical issues regarding storage errors and progression difficulty.
Where Is It Heading?
Trend analysis
Available very soon