That's Pretty Clever is a digital adaptation of the popular tabletop "roll-and-write" game, targeting board game enthusiasts with a portable, strategic experience. It utilizes a premium one-time purchase model, avoiding modern monetization pitfalls, but currently lacks the social and engagement features found in top-tier digital board games. The app is currently experiencing a decline in store visibility, with rankings falling significantly in its categories. To remain competitive against high-production rivals like Wingspan or Root, the developer needs to modernize the digital experience and address the lack of community-building efforts.