Report updated Apr 4, 2026
Empire Z: Endless War
v2.3.5Fans of post-apocalyptic themes and strategy games who enjoy competitive, social, and city-building gameplay.
What Is Empire Z: Endless War?
Launched May 30, 2014
Updated Oct 2021
What does it look like?
What are the key features?
Rebuild and fortify a city from ruins to protect against infected threats
Form alliances with other players to compete on leaderboards and engage in group combat
Train specialized units including Commandos, Boomers, and Zombie Dozers
Real-time combat and interaction with thousands of live players
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Established niche presence since 2014
- Unique thematic units like Zombie Dozers
- Proven social/alliance core loop
Cons
- Product stagnation (last update 2021)
- Mediocre user rating (3.43)
- Minimal social media and community presence
What is the market outlook?
Growth Opportunities
- Modernizing UI/UX for current hardware
- Implementing hybrid-casual hooks for better UA
- Refreshing live-ops to re-engage veteran players
Market Threats
- Market dominance of State of Survival
- Rapid growth of hybrid-strategy titles like Last War
- Potential platform incompatibility due to lack of updates
Who competes with Empire Z: Endless War?
The Nemesis
Why it's a threat
- +
Higher rated at 4.3★ vs 3.4★
- +
IP-Based Crossover Events
Contenders
An established rival in the zombie strategy space with very similar unit types and alliance leaderboards.
Hybrid Survival Gameplay
A post-apocalyptic strategy title that emphasizes rebuilding and alliance-based combat in a ruined world.
Destroyer Aircraft
Puzzles & Survival
BUILDING-BLOCKS NETWORK TECHNOLOGY CO.,LIMITED
While it includes match-3 elements, the core meta-game is a direct zombie 4X strategy competitor.
While it includes match-3 elements, the core meta-game is a direct zombie 4X strategy competitor.
Peers
The current top-performing survival 4X game; though ice-themed, the gameplay mechanics are the evolution of Empire Z's model.
Furnace Management
The gold standard for alliance warfare and real-time world map strategy that defined the genre's mechanics.
Infinite Zoom Map
A dominant force in the city-building strategy category with a similar focus on resource management and alliances.
Hybrid Gameplay (RTS/SLG + Puzzle)
Lords Mobile: Kingdom Wars
IGG SINGAPORE PTE. LTD.
A massive competitor in the broader 4X strategy space with a heavy emphasis on troop training and hero units.
A massive competitor in the broader 4X strategy space with a heavy emphasis on troop training and hero units.
New Kids on the Block
A rapidly growing title that uses hyper-casual hooks to lead players into a deep zombie-themed 4X strategy experience.
Automated Production Line
Puzzles & Chaos: Frozen Castle
BUILDING-BLOCKS NETWORK TECHNOLOGY CO.,LIMITED
A new entrant in the survival-strategy space utilizing modern hybrid-casual mechanics to steal market share.
A new entrant in the survival-strategy space utilizing modern hybrid-casual mechanics to steal market share.
What are the key takeaways?
Empire Z: Endless War is a divisive games app that is free with in-app purchases. With a 3.4/5 rating from 482 reviews, it receives mixed feedback from users.
Best for: Fans of post-apocalyptic themes and strategy games who enjoy competitive, social, and city-building gameplay.
How much does it cost?
Model: freemium
The game follows a standard mobile strategy game model, utilizing free-to-play mechanics with likely in-app purchases to accelerate city building and troop training.
iOS Version
2.3.5
Release Date
May 30, 2014
iOS Price
Free