Report updated Apr 2, 2026
Fill The Fridge!
v70.7.0Casual gamers and fans of organization-themed puzzles who enjoy satisfying, low-stress, and sensory-focused gameplay experiences.
What Is Fill The Fridge!?
Launched Feb 6, 2022
Updated Apr 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Strategic placement of groceries and beverages into limited fridge space to solve levels.
Utilizes soothing sounds associated with organizing items to create a relaxing atmosphere.
Levels increase in complexity, requiring better management of more items as the game progresses.
Players can discover and unlock a variety of new groceries, beverages, and kitchen tools.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate satisfying gameplay and relaxing experience, but report excessive advertising and false advertising.”
What Users Love
I love this game it helps me learn how to organize
It is very satisfying and addictive in a very good way
This game is so fun to play and it makes me feel relaxed
I recommend this app for night time because is very relaxing
Pain Points
There are so many ads!!! like 3/4 per level
I get an ad every THIRTY SECONDS
Every ad ive seen about this game says theres no ads and you dont need wifi. Its basically a scam.
My main reason for downloading was bc it said no WiFi/ads. These were lies.
High confidence · 1.1M reviews available
What are the pros and cons?
Pros
- Massive scale with over 1M ratings
- Strong ASMR integration as a core differentiator
- Backed by Rollic Games' UA and cross-promotion network
- Highly intuitive and satisfying core gameplay loop
Cons
- Aggressive ad frequency causing high user friction
- Misalignment between marketing claims and actual product features
- Requirement for internet connection in a casual puzzle game
- Reputational damage from 'scam' accusations in reviews
What is the market outlook?
Growth Opportunities
- Implement a true offline mode to satisfy user demand
- Expand into other organization niches (closets, makeup, etc.)
- Introduce a premium ad-free subscription model
- Leverage social sharing for 'perfectly organized' fridges
Market Threats
- Direct clones from major competitors like Crazy Labs
- App store policy changes regarding misleading advertising
- Rising UA costs for hyper-casual titles
- User fatigue with high-frequency interstitial ads
Who competes with Fill The Fridge!?
The Nemesis
Why it's a threat
- +
Users are happier — sentiment 45/100 vs 35
- +
ASMR Packing Simulation
Contenders
Fridge Organizing
★4.6 (13K)TabTale LTD
The most direct competitor, mirroring the fridge-stocking mechanic, ASMR sound design, and hyper-casual progression system.
The most direct competitor, mirroring the fridge-stocking mechanic, ASMR sound design, and hyper-casual progression system.
Goods Master 3D: Matching Game
HIGGS TECHNOLOGY CO., LIMITED
Focuses on sorting and organizing grocery store goods on shelves, capturing the same aesthetic and satisfaction loop.
Focuses on sorting and organizing grocery store goods on shelves, capturing the same aesthetic and satisfaction loop.
Sort It 3D
★4.6 (393K)SUPERSONIC STUDIOS LTD
A major hyper-casual sorting game that competes for users interested in low-stress, repetitive organizational tasks.
A major hyper-casual sorting game that competes for users interested in low-stress, repetitive organizational tasks.
Peers
A premium, highly-polished version of the organization genre focusing on the zen-like quality of placing items in a new home.
Narrative-driven Puzzle Gameplay
While a matching game, it shares the same 'clearing the clutter' psychological appeal and grocery-item assets.
Brain Trainer Levels
Occupies the same 'relaxing puzzle' ecosystem, targeting users who want low-stress, satisfying gameplay.
Zen Room Decoration
A dominant force in the relaxing puzzle space that competes for the same casual user sessions.
Progressive World Map
What are the key takeaways?
Fill The Fridge! is a frustrating games app that is free with in-app purchases. With a 4.4/5 rating from 1.1M reviews, it frustrates many users from users. Users particularly appreciate satisfying gameplay, though excessive advertising remains a common concern.
Best for: Casual gamers and fans of organization-themed puzzles who enjoy satisfying, low-stress, and sensory-focused gameplay experiences.
How much does it cost?
Model: freemium
The app follows a classic hyper-casual monetization model, leveraging high-volume ad impressions and potential IAP for progression or customization.
iOS Version
70.7.0
Android Version
70.4.2
Release Date
Feb 6, 2022
iOS Price
Free
Android Price
Free
Developer
Rollic Games