By Rollic Games
Report updated May 4, 2026
Fill The Fridge!
For casual mobile gamers who enjoy organization-themed puzzles and sensory-focused gameplay.
Fill The Fridge! is a challenged games app that is free with in-app purchases. With a 4.4/5 rating from 1.1M reviews, it faces significant user friction. Users particularly appreciate satisfying organization mechanics provide a calming experience during short play sessions, though aggressive ad frequency interrupts gameplay and contradicts marketing claims of an ad-free experience remains a common concern.
What is Fill The Fridge!?
Fill The Fridge! is a 3D organization puzzle game for casual mobile players, structured around grid-based grocery stocking on iOS and Android.
Users hire this app for low-stakes, sensory-driven organization tasks that provide a calming, repetitive loop during short play sessions.
Current Momentum
v72.1 · 3d ago
Active- Ships general stability and polish updates.
- Maintains high-frequency ad-supported monetization model.
Active Nemesis
Perfect Tidy
By ABI GLOBAL
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Strategic placement of grocery and beverage items into limited grid-based fridge space
Soothing sound effects triggered by item placement and organization actions
How much does it cost?
- Free with ads
- In-app purchases available
Ad-supported model with in-app purchases for progression or utility, common in hyper-casual puzzle titles.
Who Built It?
Rollic Games
Producing massive-scaling, player-centric mobile games that turn bold ideas into global hits for casual audiences.
Portfolio
13
Apps
Who is Rollic Games?
Rollic has established itself as a high-velocity publishing engine that leverages a global network of studio partners to dominate the hyper-casual runner and organization sub-genres. Their moat lies in a standardized publishing pipeline that rapidly iterates on viral social trends, transforming niche mechanics like ASMR organization or dynamic hair physics into global chart-toppers. The key strategic tension involves maintaining user retention and technical stability as they pivot toward more complex puzzle mechanics in a maturing mobile market.
Who is Rollic Games for?
- Casual mobile gamers seeking short
- Satisfying gameplay loops
- Often featuring fashion
- ASMR
Portfolio momentum
Maintaining an exceptionally high output with 221 releases in the last 6 months and a major release occurring within the last 24 hours.
What other apps does Rollic Games make?
What do users think recently?
High confidence · Latest 100 of 198 total reviews analyzed · Based on 198 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate satisfying organization mechanics provide a calming experience during short play sessions, but report aggressive ad frequency interrupts gameplay and contradicts marketing claims of an ad-free experience.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Fill The Fridge!?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a high rating count of over 1 million across platforms, but the negative sentiment trend in recent reviews signals that the current ad-monetization strategy is eroding the user base.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇯🇴 Jordan | Puzzle | AndroidFree | #96 | ▲16 |
| 🇴🇲 Oman | Puzzle | AndroidFree | #183 | NEW |
The rivals identified
The Nemesis
Head to Head
The target app must diversify its core mechanics or increase its content release velocity to prevent users from migrating to broader, more frequently updated tidy-style games.
What sets Fill The Fridge! apart
Delivers a more specialized and focused fridge-management experience for players seeking specific grocery-stocking puzzles
Maintains a highly recognizable brand identity centered specifically on the fridge-stocking niche
What's Perfect Tidy's Edge
Offers a wider variety of organizational mini-games that prevent the repetitive fatigue common in single-mechanic titles
Aggressive update schedule ensures constant new level content to maintain long-term player retention
Contenders
Pioneered the ASMR-tactile feedback loop that the target app relies on for user retention
Maintains a massive, established user base that prioritizes sensory satisfaction over complex puzzle mechanics
My Tidy Life
★4.6 (88.2K)RUBY OYUN VE YAZILIM DANISMANLIK SANAYI TICARET ANONIM SIRKETI
🔧Directly competes in the organization-puzzle space with a similar thematic focus on domestic tidying tasks.
Targets a broader domestic organization theme rather than focusing exclusively on fridge-based inventory puzzles
Utilizes a more generalized visual style that appeals to a wider casual puzzle demographic
Peers
Established the industry standard for color-sorting mechanics that many fridge-organizing games now emulate
Features a highly refined, minimalist UI that maximizes accessibility for a broad, non-gamer audience
Integrates meta-game progression elements that provide deeper long-term engagement than simple sorting puzzles
Utilizes high-fidelity art assets and sound design to create a premium, calming atmosphere
Implements a robust daily challenge system that creates a strong habit-forming loop for players
Offers a timeless, non-thematic puzzle experience that avoids the content-exhaustion issues of niche games
New Kids on the Block
Hexa Stack: Color Sort Puzzle
★4.3 (43.5K)ONESOFT GLOBAL PTE. LTD.
📈An emerging competitor applying 3D stacking mechanics to the traditional color-sorting genre.
Introduces 3D spatial reasoning to the sorting genre, moving beyond 2D grid-based puzzles
Leverages modern physics-based interactions to provide a more dynamic and tactile sorting experience
The outtake for Fill The Fridge!
Strengths to defend, gaps to attack
Core Strengths
- Satisfying ASMR-tactile feedback loop drives engagement
- Specialized fridge-stocking niche creates brand recognition
Critical Frictions
- Mandatory internet requirement for core gameplay
- 0.4★ Android-iOS rating gap
- Aggressive ad frequency contradicts marketing
Growth Levers
- Expansion into non-fridge organizational environments
- Integration of meta-game progression elements
Market Threats
- Perfect Tidy's 4-update-per-six-month cadence
- Tetris-style IP entrants pulling social-feature attention
- EU data-minimization tightening on casual titles
What are the next best moves?
Ship offline mode because it is a top-requested feature and resolves false-advertising complaints → improve sentiment baseline
Offline playability is the #2 complaint theme in user reviews.
Trade-off: Push the new item-pack content sprint to Q3 — offline functionality is a higher-priority trust repair.
Audit ad-frequency triggers because high-frequency ads are the #1 complaint theme → reduce churn pressure
Aggressive ad frequency is the primary driver of negative sentiment.
Trade-off: Pause the current ad-revenue optimization test — user retention has a higher long-term value than short-term impressions.
A counter-intuitive read
The app's #2 chart position is a liability: maintenance-mode at the top is more vulnerable to a single live-ops rival than a lower-ranked app climbing the chart.
Feature Gaps vs Competitors
- Offline mode (available in competitors but missing here)
- Meta-game progression (available in Zen Match but absent here)
Key Takeaways
Fill The Fridge! holds its category lead through satisfying sensory mechanics but bleeds players to more frequently updated rivals, so revenue growth hinges on tightening the ad-frequency friction and enabling offline play.
Where Is It Heading?
Declining
Casual block-puzzle traffic is consolidating around fresh entrants that offer more variety and less aggressive monetization. Maintenance-mode updates leave the app exposed: a single live-ops rival with a 2-week update cadence will erode the lead before the next major content drop.
The mandatory internet requirement for core gameplay triggers widespread user frustration, which limits the app's utility for casual transit-based play.
Aggressive ad frequency in the latest release contradicts advertised value, accelerating churn pressure as players migrate to less intrusive tidy-style games.