Overview · Full Intel report in progress

Gacha Studio (Anime Dress Up) is an established games app that is free with in-app purchases. With a 3.7/5 rating from 490.4K reviews, it shows polarized user reception.

What is Gacha Studio (Anime Dress Up)?

Gacha Studio is an anime-styled dress-up and character creation app developed by Lunime Inc. It allows users to customize avatars with extensive fashion options and arrange them in custom scenes using the Studio Mode. The app also incorporates a collection mechanic featuring over 100 pets that can be trained in an Arena.

Current Momentum

v3.0

No release notes available.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

CasualGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Character CustomizationStandard

Users can mix and match hundreds of clothing items, hairstyles, and facial features to create unique anime-styled characters.

Studio ModeStandard

A creative suite that allows users to place characters in custom scenes, select backgrounds, and add personalized text bubbles.

Pet Collection and ArenaStandard

Players can collect over 100 rare pets via a gacha mechanic and train them for combat in the Arena.

How much does it cost?

Freemium

Who Built It?

Lunime Inc. app icon 1
Lunime Inc. app icon 2
Lunime Inc. app icon 3
Lunime Inc. app icon 4

Lunime

(6.7M)

Providing anime enthusiasts with creative sandbox tools to design characters and build digital stories.

Portfolio

13

Apps

Free 12
Games100%

Who is Lunime?

Lunime has established a dominant niche in the anime sub-genre by prioritizing deep character customization and storytelling 'Studio' modes over traditional gameplay loops. Their primary moat is a massive, self-sustaining community of content creators who use these apps as production tools for social media storytelling, creating a powerful network effect. The current strategic challenge lies in managing technical stagnation within their legacy titles while attempting to migrate this high-volume user base to newer iterations like Gacha Life 2.

Who is Lunime for?

  • Anime fans
  • Creative users focused on character design
  • Digital fashion
  • Social media storytelling
Steady

Portfolio momentum

The publisher released 2 updates in the last 6 months, focusing development on a small core of active titles while 13 older apps remain in maintenance or abandoned states.

Last release · 169d agoActive apps · 2Abandoned · 13

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Gacha Studio (Anime Dress Up)?

How's The Games Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Gacha Studio (Anime Dress Up)

Key Takeaways

While the app offers robust creative tools, it suffers from critical technical issues regarding data persistence and save functionality.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Gacha Studio (Anime Dress Up), its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Gacha Studio (Anime Dress Up) Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/games/gacha-studio-anime-dress-up

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