Report updated Apr 12, 2026
Gallery: Coloring book & decor
For casual gamers and creative hobbyists who enjoy relaxing art-based activities combined with home design and narrative storytelling.
Gallery: Coloring book & decor is an established games app that is available. With a 4.6/5 rating from 34.5K reviews, it shows polarized user reception.
What Is Gallery: Coloring book & decor?
Current Momentum
v4.7.0 · 3d ago
IntenseGallery: Coloring book & decor recently added new paintings, decor rewards, and story chapters for Mia and Leo. The app maintains an intense release schedule with five content updates in the last two months.
Active Nemesis
Color Aura: Paint by Number
By Oakever Games
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Combines color-by-number mechanics with home renovation and interior design simulation
Offers multiple illustration styles including geometric, flat art, pixel art, and low poly
Follows a romantic story arc involving characters Mia and Leo as players renovate an art gallery
Features unique 3D graphics for mansion and character customization
Who is it for & how much does it cost?
Target Audience
Casual gamers and creative hobbyists who enjoy relaxing art-based activities combined with home design and narrative storytelling.
Pricing
Subscription- Free-to-play with ad-supported gameplay
- Weekly Premium Subscription at 7.99 USD
The strategy relies on a high-cost weekly subscription ($7.99) that removes core friction points (ads and energy limits). This targets high-intent power users rather than casual micro-transactions, positioning the app as a premium service within the category.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does BERESNEV s.r.o. make?
What do users think recently?
Gathering public signals...
Sentiment analysis will be available soon
What is the competitive landscape for Gallery: Coloring book & decor?
How's The Games Market?
Market outlook for this category
Available very soon
Games Market Trend
Games market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Color Aura: Paint by Number
★4.8 (172K)Oakever Games
This is the most direct gameplay mirror, featuring an identical hybrid loop of color-by-number mechanics used to earn currency for home renovation and interior decoration.
Head to Head
Gallery maintains a competitive edge through its high-quality 3D environments and narrative depth, while Color Decor serves as a credible alternative for users seeking a faster, more decoration-focused progression loop with less narrative overhead.
What sets Gallery: Coloring book & decor apart
- +
Superior visual fidelity with unique 3D graphics for the mansion and character models
- +
More diverse range of illustration styles including low poly, geometric, and pixel art
What's Color Decor: Home Design Game's Edge
- -
Faster early-game progression and more frequent 'room' completion milestones
- -
Simpler, more intuitive UI for the decoration phase that appeals to less experienced designers
Contenders
Massive library of licensed content including Disney, Marvel, and Warner Bros
Pure coloring focus with no energy limits or renovation requirements
Uses a unique layered jigsaw mechanic instead of standard color-by-number
Features highly stylized, sophisticated illustrations that lean into a premium art aesthetic
Paint by Number Coloring Game
★4.7 (399K)Oakever Games
Another direct hybrid competitor that follows the 'color to decorate' formula with a focus on high-volume content updates.
Heavier emphasis on the 'makeover' aspect with more dramatic before-and-after room transitions
Simplified 2D art style that allows for a higher volume of daily coloring content
Zen Color - Color By Number
★4.8 (372K)Oakever Games
Competes directly on the 'relaxing escapism' and 'meditative' messaging themes that Gallery uses to attract its audience.
Specifically optimized for stress relief with a more muted, calming color palette
Includes 'Zen' soundscapes and music to enhance the meditative experience
Peers
Design Home™: House Makeover
Crowdstar LLC
While not a coloring game, it captures the high-end interior design enthusiasts who enjoy the renovation meta-game in Gallery.
Uses real-world furniture brands and high-fidelity 3D assets
Focuses on competitive design challenges and community voting
April - Oil Painting by Number
★4.7 (27K)Crimson Pine Games
Shares the 'passionate painter' persona, offering a more artistic, oil-painting style that appeals to Gallery's creative hobbyist users.
Unique 'painterly' aesthetic that mimics real canvas and oil textures
Subscription model focuses on premium art collections rather than gameplay boosters
New Kids on the Block
Illusion Color Paint By Number
★4.9 (2K)HK PIXO TECHNOLOGY LIMITED
A newer entry in the hybrid space that refines the 'color to decorate' loop by framing it within a personal diary and narrative progression.
Integrates a 'diary' mechanic where coloring pages act as memories or entries
Uses a more modern, flat-art illustration style that targets a younger demographic
The outtake for Gallery: Coloring book & decor
SWOT Analysis
Core Strengths
- Superior 3D visual fidelity for mansion and characters
- Broad range of art styles (low poly, pixel, geometric)
- Established narrative engagement with recurring characters
Critical Frictions
- High-cost weekly subscription model ($7.99/week)
- Energy-gated progression that can frustrate non-paying users
- Complex UI compared to streamlined competitors like Color Decor
Growth Levers
- Expansion into licensed IP content to compete with Happy Color
- Introduction of 'Zen' audio/soundscape features to enhance meditative positioning
- Faster early-game 'room completion' milestones to improve early retention
Market Threats
- Color Decor's faster progression loop and simpler UI
- Happy Color's dominance in pure coloring and licensed content
- New entrants like Art Diary using 'diary' mechanics to capture younger demographics
What are the next best moves?
Accelerate early-game progression milestones
Direct competitor 'Color Decor' currently wins on faster room completion milestones, which is a critical retention driver in the hybrid-casual space.
Introduce standalone coloring content outside the renovation meta
Nemesis apps offer a higher frequency of standalone pages, providing value to users when they are 'stuck' or out of energy in the main renovation loop.
A/B test a lower-priced monthly subscription tier
The current $7.99/week model is a high-friction entry point; competitors often use more flexible pricing to capture a wider range of the 'creative hobbyist' demographic.
Feature Gaps vs Competitors
- Licensed content library (available in Happy Color)
- Zen soundscapes and meditative music (available in Zen Color)
- Diary/Memory collection mechanic (available in Art Diary)
- Real-world furniture brand integrations (available in Design Home)
Key Takeaways
Gallery is a visually superior hybrid title that successfully uses 3D graphics and narrative to elevate a commodity coloring mechanic. However, it faces a significant threat from 'Color Decor' which offers a faster, more streamlined progression loop. To maintain its lead, the PM should focus on reducing progression friction for non-subscribers while leveraging its 3D assets for more frequent, small-scale decoration wins.
Where Is It Heading?
Stable
v4.6.9 (Mar 2026) update indicates active content investment and maintenance of the 3D environment.
Recent updates focus on content volume (paintings/decor) rather than new mechanical innovations.