Report updated Apr 16, 2026
Gallery: Coloring book & decor
For casual gamers and creative hobbyists who enjoy relaxing art-based activities combined with home design and narrative storytelling.
Gallery: Coloring book & decor is an established games app that is available. With a 4.3/5 rating from 329.7K reviews, it shows polarized user reception.
What is Gallery: Coloring book & decor?
Current Momentum
v4.7 · 3d ago
IntenseGallery: Coloring book & decor recently added new paintings, decor rewards, and story chapters for Mia and Leo. The app maintains an intense release schedule with five content updates in the last two months.
Active Nemesis
Color Aura: Paint by Number
By Oakever Games
Other Rivals
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What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Combines color-by-number mechanics with home renovation and interior design simulation
Offers multiple illustration styles including geometric, flat art, pixel art, and low poly
Follows a romantic story arc involving characters Mia and Leo as players renovate an art gallery
Features unique 3D graphics for mansion and character customization
How much does it cost?
- Free-to-play with ad-supported gameplay
- Weekly Premium Subscription at 7.99 USD
The strategy relies on a high-cost weekly subscription ($7.99) that removes core friction points (ads and energy limits). This targets high-intent power users rather than casual micro-transactions, positioning the app as a premium service within the category.
Who Built It?
BERESNEV s.r.o.
Delivering high-polish arcade and creative hybrid games that blend physics-based challenges with narrative-driven decoration.
Portfolio
5
Apps
Who is BERESNEV s.r.o.?
Beresnev s.r.o. has established a distinct position in the 'hybrid-casual' space, successfully layering deep meta-games—such as 3D home renovation and romantic narratives—over accessible core loops like color-by-number. Their technical moat is built on high-fidelity visual production and physics-based mechanics that exceed standard hyper-casual benchmarks. A critical strategic signal is their aggressive shift toward premium subscription models across their portfolio, testing the price elasticity of casual audiences with high-frequency weekly billing cycles.
Who is BERESNEV s.r.o. for?
- Casual mobile gamers seeking either high-adrenaline skill challenges or meditative
- Narrative-driven creative outlets
Portfolio momentum
Maintaining an exceptionally high development cadence with 23 releases across 5 active apps in the last 6 months, indicating aggressive live-ops and monetization testing.
What other apps does BERESNEV s.r.o. make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Gallery: Coloring book & decor?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇵🇦 Panama | Simulation | iOSGrossing | #97 | NEW |
| 🇸🇮 Slovenia | Puzzle | AndroidGrossing | #175 | NEW |
The rivals identified
The Nemesis
Head to Head
Gallery maintains a competitive edge through its high-quality 3D environments and narrative depth, while Color Decor serves as a credible alternative for users seeking a faster, more decoration-focused progression loop with less narrative overhead.
What sets Gallery: Coloring book & decor apart
Superior visual fidelity with unique 3D graphics for the mansion and character models
More diverse range of illustration styles including low poly, geometric, and pixel art
What's Color Aura: Paint by Number's Edge
Faster early-game progression and more frequent 'room' completion milestones
Simpler, more intuitive UI for the decoration phase that appeals to less experienced designers
Contenders
Uses a unique layered jigsaw mechanic instead of standard color-by-number
Features highly stylized, sophisticated illustrations that lean into a premium art aesthetic
Specifically optimized for stress relief with a more muted, calming color palette
Includes 'Zen' soundscapes and music to enhance the meditative experience
Happy Colorful Lucky Egg
Pipi Chick Studio
The undisputed market leader in the coloring category; while it lacks the renovation meta, its massive library and brand recognition make it the primary alternative for any coloring enthusiast.
Massive library of licensed content including Disney, Marvel, and Warner Bros
Pure coloring focus with no energy limits or renovation requirements
花花填色：Paint by Number
★4.4 (62)Tap Q Games
⚡Another direct hybrid competitor that follows the 'color to decorate' formula with a focus on high-volume content updates.
Heavier emphasis on the 'makeover' aspect with more dramatic before-and-after room transitions
Simplified 2D art style that allows for a higher volume of daily coloring content
Peers
Uses real-world furniture brands and high-fidelity 3D assets
Focuses on competitive design challenges and community voting
April: Jigsaw Puzzle by Number
★4.7 (17.7K)Crimson Pine Games
⚡Shares the 'passionate painter' persona, offering a more artistic, oil-painting style that appeals to Gallery's creative hobbyist users.
Unique 'painterly' aesthetic that mimics real canvas and oil textures
Subscription model focuses on premium art collections rather than gameplay boosters
New Kids on the Block
Art Puzzle - Jigsaw Puzzles
★4.6 (5.6K)FALCON GAME STUDIO
A newer entry in the hybrid space that refines the 'color to decorate' loop by framing it within a personal diary and narrative progression.
Integrates a 'diary' mechanic where coloring pages act as memories or entries
Uses a more modern, flat-art illustration style that targets a younger demographic
The outtake for Gallery: Coloring book & decor
Strengths to defend, gaps to attack
Core Strengths
- Superior 3D visual fidelity for mansion and characters
- Broad range of art styles (low poly, pixel, geometric)
- Established narrative engagement with recurring characters
Critical Frictions
- High-cost weekly subscription model ($7.99/week)
- Energy-gated progression that can frustrate non-paying users
- Complex UI compared to streamlined competitors like Color Decor
Growth Levers
- Expansion into licensed IP content to compete with Happy Color
- Introduction of 'Zen' audio/soundscape features to enhance meditative positioning
- Faster early-game 'room completion' milestones to improve early retention
Market Threats
- Color Decor's faster progression loop and simpler UI
- Happy Color's dominance in pure coloring and licensed content
- New entrants like Art Diary using 'diary' mechanics to capture younger demographics
What are the next best moves?
Accelerate early-game progression milestones
Direct competitor 'Color Decor' currently wins on faster room completion milestones, which is a critical retention driver in the hybrid-casual space.
Introduce standalone coloring content outside the renovation meta
Nemesis apps offer a higher frequency of standalone pages, providing value to users when they are 'stuck' or out of energy in the main renovation loop.
A/B test a lower-priced monthly subscription tier
The current $7.99/week model is a high-friction entry point; competitors often use more flexible pricing to capture a wider range of the 'creative hobbyist' demographic.
Feature Gaps vs Competitors
- Licensed content library (available in Happy Color)
- Zen soundscapes and meditative music (available in Zen Color)
- Diary/Memory collection mechanic (available in Art Diary)
- Real-world furniture brand integrations (available in Design Home)
Key Takeaways
Gallery is a visually superior hybrid title that successfully uses 3D graphics and narrative to elevate a commodity coloring mechanic. However, it faces a significant threat from 'Color Decor' which offers a faster, more streamlined progression loop. To maintain its lead, the PM should focus on reducing progression friction for non-subscribers while leveraging its 3D assets for more frequent, small-scale decoration wins.
Where Is It Heading?
Stable
v4.6.9 (Mar 2026) update indicates active content investment and maintenance of the 3D environment.
Recent updates focus on content volume (paintings/decor) rather than new mechanical innovations.