Report updated Apr 3, 2026
Hair Makeover
v1.28Young children interested in creative role-play and fashion, specifically those who enjoy virtual salon and hairstyling simulation games.
What Is Hair Makeover?
Launched Apr 9, 2015
Updated Dec 2025
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Interactive tools including scissors, hair dryer, iron, and curler to create various hairstyles.
A restorative tool that allows users to regrow hair if they cut too much off during the styling process.
Ability to apply various colors to hairstyles using virtual sprays.
Selection of sunglasses and eyeglasses to complete the model's look.
Includes 4 distinct models (3 girls, 1 boy) with unique facial expressions.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment.”
Low confidence · 18 reviews available
What are the pros and cons?
Pros
- COPPA compliance certification (PRIVO)
- Unique 'Magic Elixir' hair regrowth mechanic
- Simple, rule-free gameplay accessible to young children
Cons
- Low App Store rating (3.17) affecting conversion
- Limited model variety (only 4 models)
- Minimal social media presence outside of YouTube
What is the market outlook?
Growth Opportunities
- Expansion of model diversity (ethnicity and hair types)
- Modernization of UI/UX to compete with newer high-fidelity apps
- Implementation of a 'Gallery' feature to increase user engagement and sharing
Market Threats
- Dominance of Toca Hair Salon 4 in the sub-genre
- Rapid growth of deep-customization apps like Avatar World
- Parental dissatisfaction with ad-heavy freemium models
Who competes with Hair Makeover?
The Nemesis
Toca Boca Hair Salon 4
★3.7 (168K)Piknik
The market leader in the hair salon sub-genre, offering the most advanced creative tools and a similar 'no rules' gameplay philosophy.
The market leader in the hair salon sub-genre, offering the most advanced creative tools and a similar 'no rules' gameplay philosophy.
Contenders
A long-standing competitor in the makeover space with a heavy focus on the styling and accessory customization features.
Creative Expression
Offers a more 'wacky' approach to hairstyling that mirrors the creative freedom found in the analyzed app.
G.R.O.W. Tonic
A branded alternative that uses the same 'magic' styling mechanics to attract the fashion-forward child audience.
Face Station Makeup
A high-quality, educational-leaning alternative that focuses on the same basic hair care and styling tools.
Photo-to-Character Transformation
Peers
The dominant 'digital dollhouse' that includes hair styling as a core customization feature for its characters.
Home Designer
An adjacent beauty simulation game that targets the exact same user interest in creative grooming.
Cover Girl Photo Mode
Gacha Life
★4.5 (3867K)Lunime Inc.
A character creator that, while different in format, competes for the same audience interested in deep visual customization.
A character creator that, while different in format, competes for the same audience interested in deep visual customization.
Girls Hair Salon
Pazu Games Ltd
Uses the same hairstyling mechanics but applies them to animals, appealing to the same creative demographic.
Uses the same hairstyling mechanics but applies them to animals, appealing to the same creative demographic.
New Kids on the Block
Avatar World ®
Pazu Games Ltd
Currently the fastest-growing competitor, offering extremely deep hair and character customization that is disrupting standalone salon apps.
Currently the fastest-growing competitor, offering extremely deep hair and character customization that is disrupting standalone salon apps.
Aha World: Avatar & Family Fun
iHuman (SG) PTE. LTD.
A high-quality newcomer that emphasizes creative expression and character styling in a modern, interactive format.
A high-quality newcomer that emphasizes creative expression and character styling in a modern, interactive format.
What are the key takeaways?
Hair Makeover is a divisive games app that is free with in-app purchases. With a 3.2/5 rating from 18 reviews, it receives mixed feedback from users.
Best for: Young children interested in creative role-play and fashion, specifically those who enjoy virtual salon and hairstyling simulation games.
How much does it cost?
Model: freemium
The app uses a traditional ad-supported model for children's games, supplemented by in-app purchases to unlock premium content or items.