App Intelligence Report
Beta
Heads Up!
Get the Party Started with the Ultimate Charades Game! Give Hints, Make Guesses.
by Warner Bros.
Metadata
- Audit Date
- Feb 19, 2026
- Signal Count
- 99 reviews available
- Version Audited
- 5.1.127
- Publisher
- Warner Bros.
- Platforms
- iOS & Android
- Category
- 🇺🇸 Games
- App Store Rank
- #3 Paidin Games (US)
- Target Audience
- Socially active groups, families, and party-goers looking for high-energy interactive entertainment, as well as fans of pop culture and the Ellen DeGeneres show.
- Bundle ID (iOS)
- com.wb.Ellen.HeadsUp
- Bundle ID (Android)
- com.wb.headsup
- Developer Website
- www.ellentube.com
- App Store
- View on App Store
- Google Play
- View on Google Play
Confidence & Data Quality
high confidence — 99 reviews available
Sources: Public app store reviews, Developer website content, App store metadata
Market Presence
App Functional Synopsis
Heads Up! is a market-leading digital charades app developed by Warner Bros. and popularized by Ellen DeGeneres. It targets social groups and families with a high-energy, motion-controlled guessing game. While it holds a dominant position due to its massive brand equity and exclusive IP (like Harry Potter and Marvel), it is currently facing a crisis of user trust due to technical instability and a perceived aggressive monetization strategy.
Key Features
Users draw new cards or pass by tilting the phone up or down while holding it to their forehead.
Exclusive content decks featuring major franchises like Harry Potter, Marvel, Friends, and Seinfeld.
Automatically records video of friends giving clues, allowing users to save or share hilarious moments to social media.
Integrated functionality for playing over FaceTime and Zoom to accommodate virtual house parties.
Monetization Strategy
Model: paid
The app uses a hybrid model that varies by platform. iOS users face the highest friction with an upfront cost plus IAPs. This 'double-dipping' is the primary driver of recent negative sentiment.
User Sentiment
Emerging trends in user feedback
This sentiment analysis is in beta. It highlights recent user feedback trends to help identify areas for improvement. It is not an assessment of the app's overall quality and should be considered alongside other decision-making inputs.
Top Praises
always a fun time, no matter what age
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Still in beta. You need to be registered to access.
Top Complaints (Impact Areas)
You buy the game only for it to make you have to buy each separate deck.
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App stopped opening, gets stuck at 'Have fun!' while loading.
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Still in beta. You need to be registered to access.
SWOT Analysis
Still in beta. You need to be registered to access.
Data Sources
- Public app store reviews (99 available)
- Developer website content
- App store metadata and version history