Report updated Apr 16, 2026
ilu
For casual gamers seeking a relaxing, logic-driven mental exercise with high aesthetic appeal.
Overview · Full Intel report in progress
ilu is an established games app that is completely free. With a 4.7/5 rating from 2.1K reviews, it shows polarized user reception.
What is ilu?
Current Momentum
v1.0 · 2w ago
IntenseLast updated 15d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides an endless supply of puzzles that can be solved using pure logic without external assistance.
Features a soundtrack that adapts and responds to the player's actions during gameplay.
Includes an animated guidance tool designed to teach players the logic behind the puzzles.
Visualizes progress through animated plants and lifeforms that sprout as players successfully light up each world.
How much does it cost?
Who Built It?
Brainium Studios
Providing polished, minimalist versions of classic card and logic puzzles for users seeking a relaxing, high-quality mobile experience.
Portfolio
7
Apps
Who is Brainium Studios?
Brainium has successfully commoditized high-quality UX in the evergreen classic games category, distinguishing itself from low-effort clones through superior polish and minimalist design. Their moat is built on massive organic review volume and long-term user trust, which sustains their top-tier rankings in the Solitaire and Sudoku niches without relying on hyper-casual trend-chasing. The current trajectory shows a disciplined maintenance cycle, with high update velocity across their core portfolio to defend their market share against newer entrants.
Who is Brainium Studios for?
- Casual mobile gamers
- Puzzle enthusiasts seeking a polished
- Ad-light
- Mentally stimulating experience for relaxation
Portfolio momentum
Maintained high engagement with 8 updates across 5 active apps in the last 6 months, with the most recent major release occurring within the last 20 days.
What other apps does Brainium Studios make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for ilu?
How's The Games Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for ilu
Key Takeaways
ilu successfully differentiates itself in the puzzle category by prioritizing a serene, ad-free atmosphere and pure logic-based gameplay.
Where Is It Heading?
Trend analysis
Available very soon