Report updated Mar 31, 2026
Makeover Merge
v2.25.811Casual gamers who enjoy fashion, interior design, and narrative-driven puzzle games.
What Is Makeover Merge?
Launched Dec 29, 2021
Updated Dec 2025
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Core gameplay loop involving combining items on a board to fulfill orders and progress through levels.
Customization options for hair, makeup, and outfits for various nominees.
Restoring and decorating spaces with furniture and aesthetic choices.
Story-driven gameplay featuring a career-focused plot with an antagonist.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate engaging gameplay and relaxing experience, but report lack of content updates and misleading advertising.”
What Users Love
I really enjoy this game, but every time I get the daily reward, it freezes up
It’s simple enough it doesn’t require full attention, but is hooking and addicting enough
Not only does this game make me feel relaxed and have a good time you don’t need Internet
brilliant on sleepless night's
Pain Points
They haven’t updated the game in a year and it no longer works
I’ve been stuck on the same guy for almost 7 months, i cannot spend any of the money i get
The game really should match what is advertised
I downloaded the game so that I could makeover the girl and then it ends up not even letting you do that
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Established brand presence
- Strong core loop concept
- Large historical user base
Cons
- Severe content drought
- Technical instability
- Misalignment between marketing and gameplay
What is the market outlook?
Growth Opportunities
- Introduce seasonal content/events
- Transparent update roadmap
- Align marketing creative with actual features
Market Threats
- High churn to competitors
- Negative impact of store reviews on UA
- Platform penalties for misleading ads
What are the key takeaways?
Makeover Merge is a frustrating games app that is free with in-app purchases. With a 4.3/5 rating from 60.5K reviews, it frustrates many users from users. Users particularly appreciate engaging gameplay, though lack of content updates remains a common concern.
Best for: Casual gamers who enjoy fashion, interior design, and narrative-driven puzzle games.
How much does it cost?
Model: freemium
Monetization relies on a free-to-play model typical of casual merge games, likely utilizing rewarded ads and in-app currency/item purchases to accelerate progress.
iOS Version
2.25.811
Android Version
2.25.811
Release Date
Dec 29, 2021
iOS Price
Free
Android Price
Free
Developer
Lion Studios Plus