Report updated Apr 16, 2026
Makeover Merge
For casual gamers who enjoy creative expression through fashion and interior design, combined with the relaxing, repetitive satisfaction of merge-style puzzle games.
Makeover Merge is a challenged games app that is free with in-app purchases. With a 4.3/5 rating from 60.5K reviews, it faces significant user friction. Users particularly appreciate engaging gameplay, though lack of content updates remains a common concern.
What is Makeover Merge?
Current Momentum
v2.25
Episode 25 - renovated character & location
Active Nemesis
Merge Studio: Fashion Makeover
By Paxie Games
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Core gameplay loop involving merging items on a board to fulfill orders and unlock new elements.
Customization of character appearances including hair, makeup, and fashion choices.
Renovating and redecorating spaces for various nominees to suit their tastes.
Story-driven gameplay featuring a career-focused plot with an antagonist (ex-director) to overcome.
Allows players to make aesthetic decisions (e.g., wallpaper, hairstyles) for their clients.
How much does it cost?
- Free to play
- In-app purchases for currency, items, or progression boosts
Monetization relies on a free-to-play model driven by in-app purchases, typical for casual merge-and-decorate games, likely utilizing energy systems or time-savers.
Who Built It?
Lion Studios Plus
Scaling casual mobile games through data-driven publishing and high-velocity iteration to provide accessible mental breaks for global audiences.
Portfolio
13
Apps
Who is Lion Studios Plus?
Lion Studios Plus operates as a high-velocity publishing arm within the AppLovin ecosystem, specializing in the rapid scaling of casual and hyper-casual titles. Their strategic moat is built on vertically integrated access to proprietary user acquisition and monetization data, allowing them to identify and dominate emerging mechanics like 3D sorting and directional logic. The portfolio is currently transitioning toward 'hybrid-casual' models, attempting to solve the retention challenges of hyper-casual games by layering deeper progression and social mechanics onto simple, tactile core loops.
Who is Lion Studios Plus for?
- Casual mobile gamers seeking short-session entertainment
- Brain training
- Or stress relief through tactile puzzle
- Simulation mechanics
Portfolio momentum
Extremely high development cadence with 82 releases across the portfolio in the last 6 months and 100% of the 28-app catalog currently active.
What other apps does Lion Studios Plus make?
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate engaging gameplay and relaxing experience, but report lack of content updates and misleading advertising.
What Users Love
What Frustrates Users
What is the competitive landscape for Makeover Merge?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇪🇨 Ecuador | Puzzle | AndroidGrossing | #189 | NEW |
The rivals identified
The Nemesis
Merge Studio: Fashion Makeover
★4.3 (149.4K)Paxie Games
⚡The most direct competitor, mirroring the exact loop of merge-2 puzzles to fund fashion makeovers and character transformations.
Head-to-head analysis pending — refresh this report for a detailed comparison.
Contenders
Narrative-Driven Renovation
Narrative-Driven Mystery
Cooking Mini-Games
Merge Design
★4.5 (35.8K)Mossa Games, LLC
Focuses heavily on the interior design aspect of the merge-2 loop, directly competing with the decorating features of Makeover Merge.
Peers
Hybrid Makeover & Decorating
Narrative-Driven Drama
Narrative-Driven Restoration
Weekly Content Updates
Real-Brand Integration
New Kids on the Block
Taylor's Secret: Merge Story
Merge story
A rising narrative-heavy merge-2 game focusing on drama and secrets, similar to the antagonist plot in Makeover Merge.
Longleaf Valley: Merge Game
TreesPlease Games Ltd
A fast-growing merge-2 title that innovates by linking in-game progress to real-world environmental impact.
The outtake for Makeover Merge
Strengths to defend, gaps to attack
Core Strengths
- Unique narrative antagonist hook
- Strong historical ratings and brand recognition
- Polished core merge-2 mechanics
- Backed by a major studio (Lion Studios)
Critical Frictions
- Severe lack of new content/levels
- Misalignment between ads and gameplay
- High ad frequency disrupting play
- Technical freezes in daily rewards
Growth Levers
- Introduce Live-Ops to engage maxed-out players
- Align marketing creative with actual gameplay
- Expand choice-based mechanics for deeper immersion
- Leverage social features to build community
Market Threats
- Competitors with faster update cycles (Merge Studio)
- Declining sentiment affecting store visibility
- User churn to newer narrative merge titles
- Brand damage from 'scam' perceptions in reviews
Key Takeaways
Makeover Merge is a challenged games app that is free with in-app purchases. With a 4.3/5 rating from 60.5K reviews, it faces significant user friction. Users particularly appreciate engaging gameplay, though lack of content updates remains a common concern.
Where Is It Heading?
Declining
The app is facing a declining trend characterized by increased user frustration regarding ad frequency and a slight drop in ratings, despite the addition of minor choice-based gameplay features.