Report updated Apr 3, 2026
Molehill Empire 2
v1.13.6Casual gamers and hobby gardening enthusiasts who enjoy lighthearted, social-focused simulation games with a focus on community interaction.
What Is Molehill Empire 2?
Launched May 30, 2022
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Complex economic simulation involving sowing, harvesting, and selling crops to build a business empire.
Built-in messenger and trading system allowing players to collaborate and help friends.
System for discovering new plants and upgrading cultivation methods to improve garden efficiency.
Collection of accolades and trophies to track progress and showcase success to friends.
Ability to craft specific goods like honey to expand product offerings.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate gameplay enjoyment and relaxing experience, but report app stability and loading and monetization and paywalls.”
What Users Love
I love this game
Quite enjoyable.
This is a great way to keep your mind off of things
great game to play when you have nothing better to do
Pain Points
Game won't load
It freezes as soon as I load it
Pay to win game. Disgraceful.
certain flowers are hidden behind such a high pay wall is really frustrating
High confidence · 9.7K reviews available
What are the pros and cons?
Pros
- Unique sustainable/organic gardening theme
- Integrated social trading and messenger system
- Strong legacy brand recognition from browser version
- Ad-free gameplay experience
Cons
- Critical onboarding bugs (Age Verification freeze)
- Aggressive monetization/paywalls
- Frequent server connectivity issues
- Technical glitches in touch controls and inventory
What is the market outlook?
Growth Opportunities
- Underserved 'Sustainable/Organic' niche in the farming genre
- Deepening co-op mechanics to increase social defensibility
- Improving onboarding flow to reduce early-stage churn
Market Threats
- Dominance of market leaders like Hay Day and Township
- High user acquisition costs in the casual simulation category
- Negative review trends impacting organic store visibility
Who competes with Molehill Empire 2?
The Nemesis
Why it's a threat
- +
Users are happier — sentiment 65/100 vs 35
- +
Higher rated at 4.3★ vs 3.9★
Contenders
Combines farming production cycles with a complex tycoon economic loop and social co-op features.
Hybrid Gameplay
Directly competes on the 'economic simulation' and sustainable farming management aspects with a similar quirky art style.
Social Farming Community
A major competitor in the casual farming sub-genre focusing on crop management and social progression.
Animal Breeding and Collection
Family Island — Farming game
★4.8 (416K)Melsoft
Strongly overlaps in the resource management and farm-building progression mechanics.
Strongly overlaps in the resource management and farm-building progression mechanics.
Peers
The gold standard for gardening and farming simulation, though it lacks the heavy F2P social trading focus.
Mobile-Specific Controls
Shares the quirky, social-focused gardening and collection themes.
Camper Cards
While Match-3 based, it dominates the 'gardening' theme and attracts users interested in garden restoration.
Garden Restoration & Decoration
Competes for the attention of casual players interested in gardening themes and progression.
Estate Makeover & Design
New Kids on the Block
An innovative blend of farming simulation and time-management cooking mechanics.
Licensed Vehicle Fleet
Sunrise Village Adventure Game
★4.8 (20K)InnoGames
A rising competitor in the farming/adventure space with high production values and social features.
A rising competitor in the farming/adventure space with high production values and social features.
What are the key takeaways?
Molehill Empire 2 is a frustrating games app that is free with in-app purchases. With a 3.9/5 rating from 9.7K reviews, it frustrates many users from users. Users particularly appreciate gameplay enjoyment, though app stability and loading remains a common concern.
Best for: Casual gamers and hobby gardening enthusiasts who enjoy lighthearted, social-focused simulation games with a focus on community interaction.
How much does it cost?
Model: freemium
Monetization relies on a free-to-play model with microtransactions. User feedback suggests significant friction caused by paywalls on specific content, leading to 'pay-to-win' perceptions.
iOS Version
1.13.6
Android Version
1.13.6
Release Date
May 30, 2022
iOS Price
Free
Android Price
Free
Developer
Upjers GmbH