Report updated Apr 3, 2026
Moneyland
v3.9.6Casual gamers, particularly younger audiences, who enjoy idle tycoon games and city-building simulations.
What Is Moneyland?
Launched Jan 5, 2022
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Automated money collection and investment systems that allow the city to grow even when not actively playing.
Unlock and manage various venues like shops, banks, and restaurants to expand the town's economy.
Use a bike to navigate the city quickly to manage investments and collect money during the 'money rush'.
Complete investment runs to explore and unlock new buildings and areas of the city.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate nostalgic appeal and general enjoyment, but report progress loss and glitches and excessive advertising.”
What Users Love
I miss playing that for the past 7 years
I miss this game one of our memories
love the game.
one of my favorite games
Pain Points
everything i leave the game everything start over
game is glitchy and doesn't save progress
THIS IS JUST AN "AD SIMULATOR" HIDING AS A "GAME"
forced ads ruin gameplay.
High confidence · 122.8K reviews available
What are the pros and cons?
Pros
- Established brand and publisher (Rollic/Zynga)
- Unique bike-based movement differentiator
- High historical rating volume and SEO
- Satisfying core 'money rush' loop
Cons
- Critical save-game and progress persistence bugs
- Aggressive ad-to-gameplay ratio
- Mandatory online connectivity requirements
- Declining sentiment trend
What is the market outlook?
Growth Opportunities
- Restore offline playability to capture 'on-the-go' users
- Implement robust cloud-saving to fix retention issues
- Expand vehicle/movement upgrades as a meta-progression layer
- Leverage nostalgic user base with 'legacy' rewards
Market Threats
- High-quality clones from Supersonic and Supercent
- Rapidly evolving 'Idle Arcade' genre standards
- Potential for store delisting if technical bugs persist
- Rising UA costs for hyper-casual titles
Who competes with Moneyland?
The Nemesis
Why it's a threat
- +
Processing and Manufacturing
- +
Highly addictive core gameplay loop
Contenders
A dominant market leader in the movement-based management sub-genre with high overlap in user progression mechanics.
Strategic Staff Management
Directly mirrors the money collection and venue expansion loop within a fast-food setting.
Drive-Thru Expansion
High-production value rival that uses the same character-driven movement to manage and expand a business empire.
Multi-Location Expansion
Peers
A top-tier idle tycoon that competes for the same casual 'entrepreneurial fantasy' audience.
Strategic Resource Allocation
Thematic overlap with Moneyland's focus on banks and money management.
Manager Collection & Upgrading
Broader city management and territory expansion within the idle genre.
Offline Idle Progression
New Kids on the Block
Rapidly growing title using the movement-based management loop with high viral momentum.
Dual Sales Channels
Cinema Tycoon 3D
★4.7 (28K)Kwalee Ltd
A newer entry applying the 'stack and build' mechanic to movie theater management.
A newer entry applying the 'stack and build' mechanic to movie theater management.
What are the key takeaways?
Moneyland is a frustrating games app that is free with in-app purchases. With a 4.4/5 rating from 122.8K reviews, it frustrates many users from users. Users particularly appreciate nostalgic appeal, though progress loss and glitches remains a common concern.
Best for: Casual gamers, particularly younger audiences, who enjoy idle tycoon games and city-building simulations.
How much does it cost?
Model: freemium
Monetization relies on a high-volume casual gaming model, utilizing ads and IAPs to accelerate the idle progression loop.
iOS Version
3.9.6
Android Version
3.9.6
Release Date
Jan 5, 2022
iOS Price
Free
Android Price
Free
Developer
Rollic Games