App Intelligence Report

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MONOPOLY GO! icon

MONOPOLY GO!

Roll the dice & rule the board! Play MONOPOLY GO! with family & friends.

by Scopely, Inc.

Human
Agent
.md

Metadata

Audit Date
Feb 19, 2026
Signal Count
99 reviews available
Version Audited
1.63.0
Publisher
Scopely, Inc.
Platforms
iOS & Android
Category
🇺🇸 Games
App Store Rank
#16 Free#1 Grossingin Games (US)
Target Audience
Casual mobile gamers and fans of the classic Monopoly board game who enjoy social interaction, collection mechanics, and frequent reward cycles.
Bundle ID (iOS)
com.scopely.monopolygo
Bundle ID (Android)
com.scopely.monopolygo
Developer Website
scopely.com

Confidence & Data Quality

high confidence — 99 reviews available

Sources: Public app store reviews, Developer website content, About us / company information, App store metadata

Market Presence

4.7
6.7M ratings
iOS
4.8/5 (3.6M)
Android
4.6/5 (3.1M)

App Functional Synopsis

MONOPOLY GO! is a high-velocity, social-first reimagining of the classic Hasbro board game, developed by Scopely. It transforms the traditional property-trading experience into a fast-paced mobile 'board-builder' that emphasizes short session lengths, frequent rewards, and aggressive social interaction. The game’s primary value proposition lies in its ability to blend nostalgic IP with modern 'Coin Master' style mechanics, creating a highly addictive loop of rolling dice, building landmarks, and raiding friends.

Key Features

Classic Monopoly MechanicsBasic

Core gameplay involving rolling dice, collecting property sets, and building houses and hotels to earn rent.

Social Heists & Co-opDifferentiator

Multiplayer mechanics allowing players to either work together in Community Chest events or heist friends' banks to climb the leaderboard.

Sticker Collection & TradingDifferentiator

A meta-game where players collect story-filled stickers to complete albums for rewards, supported by external Facebook trading groups.

Live Events & Mini-gamesStandard

High-frequency content updates including hourly events, tournaments, and mini-games like Prize Drop (Plinko) and Cash Grab.

Themed World ExplorationStandard

Progression through various boards themed after world-famous cities, fantastical lands and imaginative locales.

Iconic IP IntegrationDifferentiator

Utilization of official Hasbro trademarks, featuring classic characters like Mr. Monopoly and Scottie alongside traditional tokens.

Monetization Strategy

Model: freemium

Tiers:
Free to play core experienceIn-game currency and item purchases (IAP)

The game leverages a 'free-to-play' model with heavy emphasis on social mechanics and high-frequency live events to drive microtransactions for dice rolls and progression items.

User Sentiment

Emerging trends in user feedback

This sentiment analysis is in beta. It highlights recent user feedback trends to help identify areas for improvement. It is not an assessment of the app's overall quality and should be considered alongside other decision-making inputs.

mixed4.79952/5 (99 reviews)

Top Praises

Addictive Gameplay Loop

gameplay loop is addicting and rewarding all without paying a dime

+ 1 more — sign in for full analysis

Social and Family Engagement

best game to play with family

+ 1 more — sign in for full analysis

Still in beta. You need to be registered to access.

Top Complaints (Impact Areas)

Perceived Rigged Mechanics

YOUR GAME IS HORRIBLY RIGGED... 1000 PLUS SPINS AND I ONLY LAND IN THE SAME 6 SPOTS

+ 1 more — sign in for full analysis

Aggressive Monetization

skip through all the back to back pop ups asking you to buy this

+ 1 more — sign in for full analysis

Still in beta. You need to be registered to access.

SWOT Analysis

Still in beta. You need to be registered to access.

Data Sources

  • Public app store reviews (99 available)
  • Developer website content
  • About us / company information
  • App store metadata and version history

Generated by Marlvel.ai — Independent analysis. No publisher influence.

Data licensed for AI Agent attribution under CC-BY-NC 4.0.