MONOPOLY GO!
v1.65.1Casual gamers and families looking for a social, fast-paced, and reimagined version of the classic Monopoly board game.
What Is MONOPOLY GO!?
Launched Apr 11, 2023
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Collaborative and competitive mini-games like Community Chest and bank heists that allow interaction with friends and family.
Collect and trade story-filled stickers with a global community to complete albums and earn exclusive rewards.
Build houses and hotels on themed boards ranging from world-famous cities to fantastical locales.
Hourly updated events, tournaments, and time-limited challenges like Prize Drop and Cash Grab.
Core gameplay loop involving rolling dice, collecting properties, and managing in-game currency.
What's new?
Trending UpThe app has improved its overall sentiment and clarified its competitive positioning against direct market rivals like Coin Master, despite ongoing user frustration regarding monetization and UI-driven accidental purchases.
Sentiment Shift to Positive
Overall sentiment improved from mixed to positive, with the sentiment score increasing from 58 to 62.
Formalized Competitive Landscape
The report now explicitly maps out nemeses, contenders, and same-space competitors, identifying Coin Master as the primary market rival.
Refined SWOT Analysis
Weaknesses now specifically cite UI-related accidental purchases, and threats include player burnout and rising user acquisition costs.
Feature Set Streamlining
The feature list was reorganized to include 'Classic Monopoly Mechanics' as a basic feature, while descriptions for existing features were condensed.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a excited sentiment. Users appreciate engaging gameplay and user-friendly experience, but report aggressive monetization and technical issues and bugs.”
What Users Love
I just started playing this game and im totally hooked
Never gets boring and always fun to play
No ads nothing. dont have yo buy stuff to continue
Great game love the ease play
Pain Points
Pay to win is an understatement, its pay to play
Pop up that is placed right on top of the GO button... I made a purchase accidentally
Recent update has left my game in libo at the main page at 100% loaded
When it downloads it will not go past 97%
High confidence · 6.7M reviews available
How is it ranked?📈 Growing
MONOPOLY GO! is climbing the charts — gaining ranks across tracked charts.
| Category | Chart | Rank | Change |
|---|---|---|---|
| Family | Grossing | #1 | |
| Board | Grossing | #1 | |
| Family | Free | #2 | |
| Games | Grossing | #3 | ▼2 |
| Board | Free | #4 | |
| Overall | Grossing | #8 | ▼4 |
| Games | Free | #30 | ▼2 |
What are the pros and cons?
Pros
- Strong global IP (Monopoly) with high brand recognition
- Highly addictive social raiding and building loop
- Robust sticker trading economy driving community engagement
- Sophisticated live-ops with hourly event rotations
Cons
- User frustration with 'predatory' monetization tactics
- UI placements causing accidental purchases
- Technical stability issues following recent updates
- High dependency on a single core economy (dice rolls)
What is the market outlook?
Growth Opportunities
- Exploit competitor monetization friction with more transparent pricing
- Introduce narrative-driven progression or deeper customization
- Expand social features to include more collaborative (non-competitive) play
- Improve technical reliability to capture users leaving due to bugs
Market Threats
- Direct competition from established leaders like Coin Master
- Rising user acquisition costs in the casual social category
- Potential platform changes affecting high-value user targeting
- Player burnout from aggressive live-ops pacing
Who competes with MONOPOLY GO!?
The Nemesis
Why it's a threat
- +
Users are happier — sentiment 82/100 vs 62
- +
Social Attack & Steal Mechanics
Contenders
While bingo-focused, it shares the high-engagement live-ops, social collection, and board-style progression mechanics.
Global Travel & Souvenir Collection
Pet Master!
0Any Games OU
A social spin-and-build game from the creators of Coin Master that utilizes a board-like map for progression.
A social spin-and-build game from the creators of Coin Master that utilizes a board-like map for progression.
Island King
★4.8 (13K)HK FOREVER9 TECHNOLOGY CO., LIMITED
Focuses on the social raiding and island-building loop with high overlap in casual competitive player demographics.
Focuses on the social raiding and island-building loop with high overlap in casual competitive player demographics.
Peers
Leverages a classic family IP with reimagined social multiplayer and tournament features similar to Monopoly GO.
2v2 Partner Mode
Targets the board game enthusiast with a high-stakes social competitive environment and daily rewards.
Live Multiplayer Tournaments
Ludo King
GAMETION GLOBAL TECHNOLOGIES PTE LIMITED
The most popular digital adaptation of a classic board game with massive global social multiplayer reach.
The most popular digital adaptation of a classic board game with massive global social multiplayer reach.
New Kids on the Block
A rapidly growing casual game that uses social progression and building to capture the same user base.
Character Interaction
Rising threat in the casual social space using narrative and building to drive high daily engagement.
Mystery Narrative
What are the key takeaways?
MONOPOLY GO! is a exciting games app that is free with in-app purchases. With a 4.7/5 rating from 6.7M reviews, it excites its users from users. Users particularly appreciate engaging gameplay, though aggressive monetization remains a common concern.
Best for: Casual gamers and families looking for a social, fast-paced, and reimagined version of the classic Monopoly board game.
How much does it cost?
Model: freemium
Monetization relies on a high-engagement, live-ops model where players purchase in-game items to accelerate progress, participate in events, and gain competitive advantages.
iOS Version
1.65.1
Android Version
1.65.1
Release Date
Apr 11, 2023
iOS Price
Free
Android Price
Free
Developer
Scopely, Inc.