Report updated Apr 3, 2026
Once Upon a Tower
v47Casual gamers and fans of indie roguelike titles who enjoy fast-paced, pick-up-and-play action experiences.
What Is Once Upon a Tower?
Launched Sep 20, 2017
Updated Oct 2025
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
A unique gameplay loop where players descend a tower, with procedurally generated levels that reset upon failure.
Fully functional gameplay experience without requiring an active internet connection.
Multiple character options to choose from, each with unique attributes to aid in the escape.
Collectable upgrades that enhance character abilities and combat effectiveness during the descent.
Fast-paced combat mechanics using a war hammer to defeat increasingly difficult enemies and dragons.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
βRecent user voice shows a excited sentiment. Users appreciate engaging gameplay and visuals and ambiance, but report intrusive ads and monetization and technical stability and crashes.β
What Users Love
I love this game! It's fun and helps me practice careful and quick decision.
It's a really addictive and a very good game
Εwietna gra i cudowna grafika
the graphics and ambiance are beautiful
Pain Points
Forced ads get 1*
Watch ads to get Chicken is very frustrating
The ads regularly freeze and you lose your progress.
it doesnβt even let me play 90 percent of the time
High confidence Β· 116.7K reviews available
What are the pros and cons?
Pros
- Unique downward roguelike mechanic
- Strong, subversive thematic branding
- High-quality visual and audio production
- Reliable offline accessibility
Cons
- Aggressive and intrusive ad implementation
- Technical instability (crashes/freezes)
- Broken IAP fulfillment for ad removal
- Declining user sentiment trend
What is the market outlook?
Growth Opportunities
- Fix ad-removal IAP to restore user trust
- Introduce rewarded video ads to replace forced interstitials
- Expand character depth or seasonal content
- Leverage IP for cross-platform expansion
Market Threats
- Competitors with more player-friendly monetization
- Potential store delisting or ranking drops due to crash rates
- Brand damage from perceived 'dishonest' monetization
What are the key takeaways?
Once Upon a Tower is a exciting games app that is free with in-app purchases. With a 4.4/5 rating from 116.7K reviews, it excites its users from users. Users particularly appreciate engaging gameplay, though intrusive ads and monetization remains a common concern.
Best for: Casual gamers and fans of indie roguelike titles who enjoy fast-paced, pick-up-and-play action experiences.
How much does it cost?
Model: freemium
The game utilizes a free-to-play model common in mobile action games, relying on high volume and ad-monetization to sustain a casual, offline-first user base.
iOS Version
47
Android Version
48
Release Date
Sep 20, 2017
iOS Price
Free
Android Price
Free
Developer
Pomelo Games