Paper Fold is free to download with optional in-app purchases. Available tiers: Free to play with ad-supported content, Potential in-app purchases for ad removal or hints.

What do users think of Paper Fold?

Paper Fold users feel frustrated, based on 1.4M reviews with a 4.5/5 average rating. Users praise: Relaxing Gameplay. Common complaints: Excessive Advertising, Misleading Advertising.

What are Paper Fold's main features?

Paper Fold's key features include Origami-inspired Puzzle Mechanics, 3D Visuals, Relaxing Gameplay Loop, Progressive Difficulty. Standout differentiators: Origami-inspired Puzzle Mechanics.

Is Paper Fold available on iOS and Android?

Yes, Paper Fold is available on iOS (App Store) and Google Play (Android).

Paper Fold

Azur Interactive Games

Paper Fold

Name: Paper Fold
Availability: InStock
Rating: 4.5434203 (5 reviews)
Author: Azur Interactive Games Limited

v1.58

Azur Interactive Games

1.4M ratings

App Store →Play Store →

Report updated Mar 31, 2026

Paper Fold

v1.58

Azur Interactive Games

1.4M ratings

Casual gamers looking for a relaxing, low-stakes puzzle experience to unwind during downtime.

App Store →Play Store →

Games

What Is Paper Fold?

Launched Mar 14, 2021
Updated Dec 2025

Paper Fold is a hyper-casual puzzle game that leverages origami-inspired mechanics to provide a relaxing, 3D-based brain teaser experience. It targets casual gamers looking for quick, satisfying sessions. Despite its strong core mechanic and massive install base, the app is currently suffering from severe user sentiment issues. The product's reliance on aggressive, high-frequency advertising and the use of misleading promotional content have created a significant gap between user expectations and reality, leading to high churn and negative feedback.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

Relaxing Gameplay

Excessive Advertising... Show more

What does it look like?

What are the key features?

Origami-inspired Puzzle MechanicsDifferentiator

Unique folding logic where users manipulate paper sheets to reveal hidden shapes and objects.

3D VisualsStandard

Immersive graphics that simulate the look and feel of folding real paper.

Relaxing Gameplay LoopStandard

Designed as a stress-relief experience with gentle feedback and no pressure for perfection.

Progressive DifficultyBasic

Countless levels that evolve from simple folds to complex brain teasers.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

“Recent user voice shows a frustrated sentiment. Users appreciate relaxing gameplay, but report excessive advertising and misleading advertising.”

What Users Love

Relaxing Gameplay

This game is really relaxing and tricky and that’s the fun part.

this was such a fun app the pictures are so cute and colorful and it really helped get rid of stress

Pain Points

Excessive Advertising

I spent more time with ads blocking me (even when skipping them!) than I spent playing the game

literally every time I breathe I get an ad

Misleading Advertising

Where is the michael jackson from the ad? You are a bunch of liars.

the ads you putti g on YouTube of this game having music is misleading

High confidence · 99 reviews available

What are the pros and cons?

Pros

Massive install base and high download volume
Highly satisfying and intuitive core folding mechanic
Visually appealing 3D graphics

Cons

Aggressive ad-monetization strategy causing high churn
Misleading promotional content creating user distrust
Technical issues with premium ad-free purchases

What is the market outlook?

Growth Opportunities

Market gap for a premium, ad-free version of the genre
Introduction of social features to improve retention
Refining the monetization model to focus on value-add IAPs

Market Threats

Risk of being flagged for deceptive advertising practices
Vulnerability to competitors offering cleaner UX
Potential for platform-level penalties due to negative reviews

What are the key takeaways?

Paper Fold is a frustrating games app that is free with in-app purchases. With a 4.5/5 rating from 1.4M reviews, it frustrates many users from users. Users particularly appreciate relaxing gameplay, though excessive advertising remains a common concern.

Best for: Casual gamers looking for a relaxing, low-stakes puzzle experience to unwind during downtime.

How much does it cost?

Model: freemium

Tiers:

Free to play with ad-supported contentPotential in-app purchases for ad removal or hints

The app follows a classic hyper-casual monetization model, relying on high-volume ad impressions and a free-to-play entry point to maximize user acquisition.

iOS Version

1.58

Android Version

200365

Release Date

Mar 14, 2021

iOS Price

Free

Android Price

Free

Developer

Azur Interactive Games Limited