Report updated Apr 1, 2026
Princess Salon World
v1.5.3Young girls interested in creative fashion, makeup, and role-playing games who enjoy variety and frequent content updates.
What Is Princess Salon World?
Launched May 30, 2013
Updated Nov 2020
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Consolidates 18 distinct Libii makeup and dress-up games into a single application.
Includes classic spa, makeup, and dress-up mechanics across multiple character themes.
Provides hundreds of items including lipsticks, eye-shadow, hairstyles, and accessories for creative design.
Offers diverse character identities such as princesses, mermaids, brides, and popstars.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate nostalgic value and content variety, but report excessive and inappropriate ads and technical issues with ad-wall.”
What Users Love
I would play Libii games ALL THE TIME on my Fire kindle as a kid
I am 18 years old and still play this game because of the nostalgia
The only reason I like this game is that it has a lot more games in one big game
This app is the cutest out of all the Princess Makeover apps
Pain Points
Difficult to play with younger children because ads are every couple of seconds
The ads for this game are way to inappropriate for the age level
It keeps saying 'No internet connection' even when my WiFi is on
Whenever I go to watch the ads it won’t let me. I can’t unlock any of the extra items
High confidence · 49 reviews available
What are the pros and cons?
Pros
- Consolidated library of 18 games
- Strong brand recognition and legacy
- High nostalgic appeal
Cons
- Technical bugs in ad-wall integration
- Inappropriate ad content for children
- Stagnant content update schedule
What is the market outlook?
Growth Opportunities
- Modernize UI/UX to match modern standards
- Introduce subscription model to remove ads
- Implement consistent content roadmap
Market Threats
- High-production narrative competitors
- Regulatory scrutiny on child-directed ads
- Declining user sentiment due to lack of maintenance
Who competes with Princess Salon World?
The Nemesis
Why it's a threat
- +
All-in-One Game Hub
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Consolidated library of 18 games
Contenders
Covet Fashion: Dress Up Game
Crowdstar LLC
Offers a similar competitive dress-up and styling experience targeting the same young female demographic.
Offers a similar competitive dress-up and styling experience targeting the same young female demographic.
Star Girl - Fashion Celebrity
Oriented Games
A long-standing competitor in the virtual salon and fashion styling space for mobile users.
A long-standing competitor in the virtual salon and fashion styling space for mobile users.
Dominates the makeover sub-genre by combining salon mechanics with narrative-driven puzzle gameplay.
Hybrid Makeover & Decorating
Focuses on the core loop of styling and makeup, directly overlapping with the salon-style gameplay.
Stylist Battle Mode
Peers
Includes extensive makeup and dress-up mini-games within a popular virtual pet framework.
Barbie™ Collaboration
Barbie Dreamhouse Adventures
Budge Studios
Captures the same demographic through character-based roleplay and customization within a virtual world.
Captures the same demographic through character-based roleplay and customization within a virtual world.
Toca Boca Hair Salon 4
★3.7 (168K)Piknik
A premium competitor in the salon simulation space focusing on creative hair and makeup design.
A premium competitor in the salon simulation space focusing on creative hair and makeup design.
What are the key takeaways?
Princess Salon World is a divisive games app that is free with in-app purchases. With a 4.5/5 rating from 7.7K reviews, it receives mixed feedback from users. Users particularly appreciate nostalgic value, though excessive and inappropriate ads remains a common concern.
Best for: Young girls interested in creative fashion, makeup, and role-playing games who enjoy variety and frequent content updates.
How much does it cost?
Model: freemium
The app uses a 'collection' strategy to drive high engagement and retention, likely monetizing through in-app purchases for cosmetic items and ad-supported gameplay.