Report updated Mar 31, 2026
Serenity's Spa: Beauty Salon
v2.8.1Casual gamers who enjoy time-management simulation games and salon-themed aesthetic experiences.
What Is Serenity's Spa: Beauty Salon?
Launched Jan 19, 2023
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Core loop involving managing a beauty salon, serving customers, and balancing multiple tasks.
Matching customers to specific stations like Massage Tables, Hair-Styling, and Mani-Pedi.
Progression system to unlock new locations and upgrade equipment for better efficiency.
Additional revenue stream by managing and selling beauty products to customers.
Serving beverages to customers to increase satisfaction and gameplay depth.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate engaging gameplay and fair monetization (early game), but report lack of content updates and aggressive pay-to-win mechanics.”
What Users Love
This game is what I was missing all along. Nice graphics, smooth gameplay.
It’s fun it’s easy but can be harder the more you go it keeps me busy
Ads are optional, you don't have to pay to play.
it's fun and easy to play and understand without needing to make in app purchases
Pain Points
Been waiting months upon months for new levels and room to drop
I’ve been playing for a while (at least a year) and there are only two houses to decorate.
Some levels are impossible to pass without extending the time/increasing customers.
It gets to a point where it is impossible to continue playing without constantly purchasing boosters.
Game freezes randomly after you selected to use those boosts and you lose them
I can no longer play as it only loads to 70% then claims there's no Internet connection
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Intuitive and engaging core gameplay loop
- High initial user ratings and strong visual appeal
- Established developer brand with a proven portfolio
Cons
- Technical instability and frequent freezing bugs
- Lack of consistent content updates leading to churn
- Perceived aggressive pay-to-win mechanics in late-game
What is the market outlook?
Growth Opportunities
- Introduce seasonal events to refresh content
- Rebalance difficulty to improve long-term retention
- Fix stability issues to regain player trust
Market Threats
- Competitors with more frequent content updates
- Negative community sentiment affecting new user acquisition
- Potential platform policy shifts regarding ad-monetization
What are the key takeaways?
Serenity's Spa: Beauty Salon is a frustrating games app that is free with in-app purchases. With a 4.5/5 rating from 18.6K reviews, it frustrates many users from users. Users particularly appreciate engaging gameplay, though lack of content updates remains a common concern.
Best for: Casual gamers who enjoy time-management simulation games and salon-themed aesthetic experiences.
How much does it cost?
Model: freemium
Typical hyper-casual monetization model relying on ad-revenue and micro-transactions to accelerate progression in a time-management setting.
iOS Version
2.8.1
Android Version
2.8.1
Release Date
Jan 19, 2023
iOS Price
Free
Android Price
Free
Developer
Lion Studios Plus