By Lion Studios
Report updated Apr 12, 2026
Stencil Art - Spray Masters
For casual gamers and individuals looking for a relaxing, low-barrier creative outlet on mobile devices.
Stencil Art - Spray Masters is an established games app that is free with in-app purchases. With a 4.6/5 rating from 153.6K reviews, it shows polarized user reception. Users particularly appreciate relaxing gameplay, though excessive advertising remains a common concern.
What Is Stencil Art - Spray Masters?
Current Momentum
v1.1.9
Update the Android version.
Active Nemesis
Spray Paint!
By Crazy Labs
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Layered stencil mechanics that allow users to fill in outlines to create complex graffiti art
Tactile vibrations integrated into the painting process to enhance the user experience
A collection system where users can paint and display various objects like fruits, pets, and landmarks
Challenging shapes and intricate details that test the user's precision as they progress
Who is it for & how much does it cost?
Target Audience
Casual gamers and individuals looking for a relaxing, low-barrier creative outlet on mobile devices.
Pricing
Freemium- Free to play with ad-supported content
- Potential in-app purchases for removing ads or unlocking specific tools
The app utilizes a hyper-casual monetization model, relying on high-volume ad impressions and simple, addictive gameplay loops to drive engagement.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Lion Studios make?
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What do users think recently?
High confidence · 153.6K reviews analyzed
What is the recent mood?
“Recent user voice shows a mixed sentiment. Users appreciate relaxing gameplay and satisfying mechanics, but report excessive advertising and technical issues and data loss.”
What Users Love
It’s so calming and relaxing.
I really like this game it is soothing to the mide,relaxing and fun
I love the satisfying peel!
I love how the spray painting works because its so smooth.
What Frustrates Users
Bad to many adds
the amount of ads is beyond insane, and many of them crash the app.
I reached level 173. Next level? Back to level 1.
when I got to level 173 it just put me back on level 1
u can’t rlly choose ur own colors or free paint
I would really like to see more levels
What is the competitive landscape for Stencil Art - Spray Masters?
How's The Games Market?
Market outlook for this category
Available very soon
Games Market Trend
Games market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Head to Head
Stencil Art - Spray Masters holds a massive lead in total market penetration and legacy users, but Spray Paint! has the edge in current momentum. The target app's declining sentiment and technical complaints suggest a need for a performance overhaul to defend its position against Crazy Labs' more polished alternative.
What sets Stencil Art - Spray Masters apart
- +
Significantly larger historical user base with a much higher total rating count
- +
More developed 'Art Shop' management meta-game providing longer-term progression
What's Spray Paint!'s Edge
- -
Stronger recent sentiment as the target app faces declining reviews regarding technical issues
- -
More modern visual polish and cleaner menu navigation
Contenders
Advanced color-mixing mechanic that requires more player precision
Auction-style selling system for finished works of art
Deep focus on a specific, high-interest niche (sneaker culture)
Includes a 'lacing' mechanic that adds variety to the painting loop
Peers
3D carving mechanics instead of 2D layering
Focus on physical shape manipulation rather than color application
Multi-step process (folding, tying, dyeing) adds more mechanical depth
Stronger focus on fashion and wearable art
Jelly Dye：Satisfying ASMR Game
★4.6 (132K)AI Games FZ
A top-performing art game focused on the satisfying injection of dyes into jellies, appealing to the same ASMR-seeking audience.
Unique injection mechanic that differs from traditional painting
Stronger focus on color bleeding and visual physics
New Kids on the Block
Combines drawing and coloring with high-fidelity ASMR soundscapes
Simpler, more meditative pace compared to the 'Art Shop' management of Stencil Art
The outtake for Stencil Art - Spray Masters
SWOT Analysis
Core Strengths
- Massive legacy user base with 153k+ ratings
- High-quality haptic feedback implementation
- Established 'Art Shop' meta-game for long-term progression
Critical Frictions
- Critical bug resetting progress at Level 173
- Aggressive ad frequency causing app crashes
- Lack of color customization and free-paint modes
Growth Levers
- Integration of ASMR soundscapes to match emerging trends
- Niche expansion into footwear or fashion (similar to Sneaker Art!)
- Transitioning to rewarded video for better ad-sentiment balance
Market Threats
- Direct competition from Crazy Labs' 'Spray Paint!' with better polish
- Declining sentiment trend leading to lower store rankings
- Stagnant update cycle on iOS platform
What are the next best moves?
Fix the Level 173 progression reset bug
This is a critical technical failure cited in medium-frequency complaints that causes immediate churn of the most engaged users.
Rebalance ad frequency and optimize ad-loading stability
Excessive ads are the #1 complaint theme and are reported to crash the app, directly undermining the 'relaxing' value proposition.
Implement a 'Free Paint' mode with color selection
Users explicitly requested more creative freedom; this would address a feature gap compared to competitors like Acrylic Paint!.
Feature Gaps vs Competitors
- ASMR audio components (available in Spray Paint! and Color Page ASMR)
- Color-mixing mechanics (available in Coloring Match)
- Free-form creativity/acrylic pouring (available in Acrylic Paint!)
- Niche footwear customization (available in Sneaker Art!)
Key Takeaways
Stencil Art is a category veteran currently being hollowed out by technical debt and aggressive monetization. If I were the PM, I would immediately halt new content to fix the Level 173 reset bug and re-engineer the ad flow to prioritize stability, as the current 'Frustrated' user base is a direct threat to the app's long-term viability against more polished rivals like Spray Paint!.
Where Is It Heading?
Declining
User sentiment is declining due to 'insane' ad frequency and critical progression bugs.
Android update in Aug 2025 shows active maintenance, but iOS has been stagnant since 2021.
Nemesis 'Spray Paint!' has stronger recent momentum and better visual polish.