Underwatermelon: Fruit Merge is a physics-based, cozy puzzle game developed by Next Games (a Netflix Game Studio). The app centers on a "suika-style" merging mechanic where players combine fruits to reach higher tiers, aiming for high scores while keeping an octopus character supplied with melons. Targeted at casual gamers and existing Netflix subscribers, the game positions itself as a premium, ad-free, and relaxing experience. Its primary market differentiator is its seamless integration into the Netflix ecosystem, offering cross-platform progress synchronization between mobile devices and TV.