Report updated Apr 11, 2026

BrushBrawl Group Coloring Game is an established graphics & design app that is completely free. With a 4.6/5 rating from 182 reviews, it shows polarized user reception. Users particularly appreciate social and entertainment value, though drawing mechanics remains a common concern.

What Is BrushBrawl Group Coloring Game?

BrushBrawl is a social-first coloring app that differentiates itself through synchronous 'Coloring Parties' where friends color together via room codes. While the market is saturated with solo paint-by-number apps, BrushBrawl focuses on free-form creative collaboration and exclusive hand-drawn art. It is currently positioned as a free, ad-free utility aimed at Gen-Z and social art enthusiasts, prioritizing user growth and community building over immediate monetization.

Current Momentum

v1.0.0 · 13mo ago

Zombie

BrushBrawl Group Coloring Game launched its initial version in March 2025 and has received no updates since.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Happy Color by Numbers Game

Happy Color by Numbers Game

By X-Flow

Other Rivals

Gartic Phone: Draw & Guess
Pinterest
ibis Paint X
Coloring Book for Adults: Lake
Recolor: Adult Coloring Book
Zen Color - Color By Number
April - Oil Painting by Number

7-Day Rank Pulse 🇺🇸

No ranking data

Main Category

Graphics & DesignGrossing
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Mixed
Mixed
Social and Entertainment Value
Drawing Mechanics

What makes this app unique?

What Are The Key Features?

Multiplayer Coloring PartiesDifferentiator

Real-time collaborative coloring sessions where users join via party codes to color simultaneously and reveal results.

Hand-Drawn Exclusive ArtDifferentiator

Access to a library of unique, hand-drawn coloring sheets across various themes.

Solo Coloring ModeStandard

A relaxing, individual coloring experience with a variety of templates or blank canvases.

Social Profile GalleryStandard

Ability to pin and showcase completed artwork on a personal profile for friends to view.

Who is it for & how much does it cost?

Target Audience

Socially-minded individuals and art enthusiasts looking for a creative, low-pressure way to connect and unwind with friends.

Pricing

Free
  • Completely free access to all features and content

The app currently positions itself as entirely free, likely focusing on user acquisition and community building before introducing monetization.

Who Built It?

Graphics & Design

Enrichment in progress

Publisher profile available very soon

What other apps does Digital Charms make?

What do users think recently?

Medium confidence · 182 reviews analyzed

What is the recent mood?

Mixed
Mixed

Recent user voice shows a mixed sentiment. Users appreciate social and entertainment value and user experience, but report drawing mechanics and content volume.

What Users Love

Social and Entertainment Value

This game is so fun for Sleepovers and my and my friend had so much fun playing together

I love that we can add friends

User Experience

I can listen to music while doing it

so far no ads and a very smooth game

What Frustrates Users

Drawing Mechanics

no color wheel

no ability to draw within lines

It’s hard to color

Content Volume

they need more pages it’s been 1 week since I had it and I have 1 left

I think they should add more cute pages as there aren’t many

What is the competitive landscape for BrushBrawl Group Coloring Game?

How's The Graphics & Design Market?

Market outlook for this category

Available very soon

Graphics & Design Market Trend

Graphics & Design market trend & dynamics

Available very soon

The rivals identified

Contenders

Gartic Phone: Draw & Guess

Gartic Phone: Draw & Guess

4.4 (186)

East World Inc.

The primary competitor for the 'party mode' mechanic, utilizing room codes and simultaneous creative play with a final reveal.

-

Focuses on 'telephone' style drawing prompts rather than static coloring sheets

-

Includes voice chat integration and varied game modes like 'Animation' and 'Icebreaker'

Peers

-

Broad discovery engine rather than a creation tool

-

Algorithmic feed that excels at surfacing 'aesthetic' and 'cute' art styles

ibis Paint X

ibis Paint X

ibis inc.

A high-utility tool used by the same art enthusiasts to create the very designs that BrushBrawl users enjoy coloring.

-

Professional-grade drawing tools (layers, blending modes) rather than a game-first experience

-

Strong community focus on the 'process' of art, including time-lapse recording

Coloring Book for Adults: Lake

Coloring Book for Adults: Lake

4.6 (79K)

Lake Coloring

Directly competes on the 'exclusive hand-drawn art' value proposition, featuring a curated library from independent artists.

-

Stronger emphasis on the 'artist' as a brand, with dedicated artist profiles and stories

-

Includes journaling features and a more sophisticated set of artistic tools (watercolor, acrylic)

Recolor: Adult Coloring Book

Recolor: Adult Coloring Book

4.5 (106K)

Sumoing Ltd

Compotes for the 'social gallery' audience with a robust community where users share and like each other's work.

-

Advanced 3D coloring objects and unique 'live' filters for finished artwork

-

More mature social community features including global challenges and themed events

New Kids on the Block

Zen Color - Color By Number

Zen Color - Color By Number

4.8 (372K)

Oakever Games

A fast-growing competitor focusing on high-quality, realistic textures and a 'flow state' user experience.

-

Focuses on 'nature' and 'zen' themes with a highly realistic rendering engine

-

Aggressive growth trajectory in the 'stress relief' sub-category

April - Oil Painting by Number

April - Oil Painting by Number

4.7 (27K)

Crimson Pine Games

An innovative 'new kid' that uses a unique oil-painting aesthetic to differentiate from traditional flat-color apps.

-

Unique 'swipe-to-color' mechanic that feels more tactile than standard tapping

-

Focuses on a nostalgic, hand-crafted feel that aligns with BrushBrawl's 'hand-drawn' theme

The outtake for BrushBrawl Group Coloring Game

SWOT Analysis

Core Strengths

  • Unique synchronous multiplayer 'Party Mode' mechanic
  • High-quality, exclusive hand-drawn art assets
  • Ad-free user experience

Critical Frictions

  • Poor drawing precision (missing 'color within lines' feature)
  • Limited content library (users exhaust pages in one week)
  • Lack of standard digital art tools like a color wheel

Growth Levers

  • Monetization through premium artist packs
  • Adding voice chat to enhance the 'party' atmosphere
  • iPad/Apple Pencil optimization to attract serious hobbyists

Market Threats

  • Gartic Phone's dominance in the social drawing space
  • Happy Color's massive content library and UA budget
  • High churn due to mechanical frustration with coloring tools

What are the next best moves?

high

Implement 'Color Within Lines' and a Color Wheel

Drawing mechanics are the #1 complaint theme; users find it 'hard to color' and specifically request these features to reduce friction.

high

Establish a Weekly Content Drop Pipeline

Users report exhausting the entire library in 7 days, creating a significant risk for short-term churn.

medium

Develop Social Sharing Hooks for 'The Reveal'

The 'reveal' is the core differentiator; making this easily shareable to TikTok/Instagram would leverage the 'social value' praise found in reviews.

Feature Gaps vs Competitors

  • Voice chat integration (available in Gartic Phone)
  • Paint-by-number low-friction mode (available in Happy Color)
  • Professional-grade layers and blending (available in ibis Paint X)
  • 3D coloring objects (available in Recolor)

Key Takeaways

BrushBrawl has successfully identified a social niche in the coloring market, but its core utility is currently a bottleneck. If the PM fixes the drawing precision issues and accelerates content production, the app can defend its 'Party Mode' differentiator against solo-focused incumbents.

Where Is It Heading?

Stable

Strong 4.56 rating indicates the social 'Party Mode' concept is resonating with the initial user base.

Mixed mood regarding drawing mechanics suggests a high risk of churn once the novelty of the social mode wears off.

Recent updates focused on launch stability (v1.0.0), with no evidence of feature expansion yet.

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

Hope this helps & keep building! · Found an error?

What's new in this report

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Cite this report

Marlvel.ai. “BrushBrawl Group Coloring Game Intelligence Report.” Updated Apr 11, 2026. https://marlvel.ai/intel-report/graphics-design/brushbrawl-group-coloring-game

Agent Markdown (.md)·

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