Report updated Apr 19, 2026

Overview · Full Intel report in progress

Color Identifier is an established graphics & design app that is free with in-app purchases. With a 4.4/5 rating from 688 reviews, it shows polarized user reception.

What is Color Identifier?

Color Identifier is an iOS utility designed to capture and analyze colors using a device's camera or uploaded images. It provides technical color data including HEX, RGB, HSL, and HSB values, alongside paint color identification and palette creation tools.

Current Momentum

v1.99 · 1d ago

Intense

Last updated 1d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Graphics & Design

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Live Camera Color PickerStandard

Captures precise color data in real-time by pointing the device camera at objects or scenes.

Image & Paint IdentificationStandard

Extracts color information from uploaded images and identifies specific paint colors for design projects.

Multiple Color FormatsStandard

Provides comprehensive color data in HEX, RGB, RAL, HSL, HSB, and descriptive color names.

Palette CreationStandard

Allows users to build and save custom color palettes for their creative workflows.

How much does it cost?

Freemium

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Color Identifier?

How's The Graphics & Design Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Color Identifier

Key Takeaways

While the app offers robust color detection tools, user feedback indicates significant dissatisfaction regarding the restrictive paywall for core features.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Color Identifier, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “Color Identifier Intelligence Report.” Updated Apr 19, 2026. https://marlvel.ai/intel-report/graphics-design/color-identifier

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0