By Figma
Report updated Apr 18, 2026
Figma
For professional UI/UX designers, product managers, and development teams who require a collaborative environment for interface design and prototyping.
Figma is an established graphics & design app that is free with in-app purchases. With a 4.4/5 rating from 80.7K reviews, it shows polarized user reception.
What is Figma?
Current Momentum
v26.13
Bug fixes & performance improvements
Active Nemesis
Sketch HanYu 汉字识读
By CHEAH Wen Feng
Other Rivals
7-Day Rank Pulse 🇺🇸
Graphics & DesignRating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Multi-user editing and design prototyping in a shared workspace
Professional-grade tools for creating and manipulating vector-based designs
Centralized storage and version control for design assets accessible from any device
How much does it cost?
- Free starter plan for individuals
- Professional and Organization subscription tiers for teams
Uses a product-led growth strategy by offering a robust free tier to drive individual adoption, while monetizing through team-based collaboration and administrative features.
Who Built It?
Equipping product teams with a collaborative, cloud-native design environment to move from ideation to production in a single platform.
Portfolio
1
Apps
Who is Figma?
Figma has established itself as the industry standard for collaborative UI/UX design by shifting the workflow from isolated desktop files to a real-time, browser-accessible environment. Their moat is built on a high-friction network effect where design, product, and engineering teams are tethered to a single source of truth. Recent expansions into developer handoff tools and AI-driven asset generation signal a strategy to own the entire product development lifecycle beyond just the design phase.
Who is Figma for?
- Professional UI/UX designers
- Product managers
- Developers requiring real-time collaboration
Portfolio momentum
Released 11 updates for their flagship app in the last 6 months, maintaining an intense development cycle.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Figma?
How's The Graphics & Design Market?
How does it evolve in the Graphics & Design market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇦🇪 UAE | Graphics & Design | iOSFree | #36 | |
| 🇺🇸 US | Graphics & Design | iOSFree | #68 | ▼15 |
The rivals identified
The Nemesis
- -
Handwriting Recognition
- -
Local-first storage architecture ensures data privacy for study history
Contenders
SmartTraining
Territory Management
Golden Ratio Face Analysis
On-device Machine Learning
New Kids on the Block
The outtake for Figma
Strengths to defend, gaps to attack
Core Strengths
- Industry-leading real-time collaboration architecture
- Cloud-native workflow eliminating versioning friction
- Powerful product-led growth (PLG) motion
- Extensive community plugin and template ecosystem
Critical Frictions
- Limited creation capabilities on mobile devices
- Performance lag on high-complexity files
- Total dependency on internet connectivity for collaboration
Growth Levers
- Automating design-to-code handoff workflows
- AI-driven design automation and layout generation
- Displacing pure whiteboarding tools with FigJam expansion
Market Threats
- Adobe's ecosystem integration and potential feature parity
- Canva's move into professional design segments
- Emergence of native mobile-first design tools like Play
Key Takeaways
Figma is an established graphics & design app that is free with in-app purchases. With a 4.4/5 rating from 80.7K reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon