Report updated Apr 6, 2026
Convert: GIF Maker & Wallpaper
v1.9Casual social media users and iPhone owners looking to customize their device with animated wallpapers or create shareable, short-form media content.
What Is Convert: GIF Maker & Wallpaper?
Launched Jul 24, 2020
Updated Nov 2024
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Converts between video, GIF, and Live Photo formats
Converts video clips into Live Photos specifically for home and lock screen wallpapers
Allows users to trim videos to specific durations for content creation
Adjusts video speed to create fun or stylistic effects
Crops video dimensions to focus on specific highlights
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate simplicity and ease of use and value for money, but report failure to set live wallpapers and technical bugs and upload issues.”
What Users Love
What makes this app wonderful compared to most is its simplicity, simple and intuitive navigation
Super easy to use as I created my first one in about 30 seconds
Thanks for being free!!
The fact that it doesn’t charge you a Netflix subscription to use lol
Pain Points
Wallpaper Live Photo doesn’t work after converting to Live Photo
When I hold my finger on to the image, it doesn’t move... it just shows the picture
It only allows me to upload photos once. The only way is to delete the app and reinstalled
App lags a lot and it doesn’t let you convert things
High confidence · 49 reviews available
What are the pros and cons?
Pros
- High historical App Store rating (4.76)
- Intuitive and sleek UI/UX design
- Strong 'Value for Money' perception due to freemium model
Cons
- Critical bugs in Live Photo wallpaper conversion
- Technical instability requiring app re-installs
- Limited advanced editing tools compared to competitors
What is the market outlook?
Growth Opportunities
- Support for iOS 16+ Depth Effect wallpapers
- Expansion to Android market
- Marketing as a low-cost alternative to subscription-heavy rivals
Market Threats
- iOS platform updates breaking Live Photo functionality
- Direct competition from intoLive and Widgetsmith
- Rating decline if technical bugs are not addressed
Who competes with Convert: GIF Maker & Wallpaper?
The Nemesis
Why it's a threat
- +
Live Photo Conversion
- +
High rating volume (100k+) providing strong social proof
Peers
A broader video editor frequently used by the same audience to trim and convert videos for social sharing.
AI-Powered Editing Tools
Dominant social media content creation tool that includes GIF and Live Photo export capabilities.
AI-Powered Creative Suite
Broad design platform that users often turn to for creating high-quality GIFs and social media assets.
Veo 3 AI Video Generation
Zedge™ Wallpapers & Ringtones
★4.7 (17424K)Zedge
The primary destination for users seeking wallpapers, representing the 'end result' of Convert's wallpaper features.
The primary destination for users seeking wallpapers, representing the 'end result' of Convert's wallpaper features.
New Kids on the Block
Widgetsmith
Cross Forward Consulting, LLC
While primarily a widget app, its expansion into lock screen aesthetics and wallpaper customization threatens Convert's personalization niche.
While primarily a widget app, its expansion into lock screen aesthetics and wallpaper customization threatens Convert's personalization niche.
What are the key takeaways?
Convert: GIF Maker & Wallpaper is a divisive graphics & design app that is free with in-app purchases. With a 4.8/5 rating from 3.8K reviews, it receives mixed feedback from users. Users particularly appreciate simplicity and ease of use, though failure to set live wallpapers remains a common concern.
Best for: Casual social media users and iPhone owners looking to customize their device with animated wallpapers or create shareable, short-form media content.
How much does it cost?
Model: freemium
The app leverages a low barrier to entry to capture users needing quick media conversions, monetizing through IAPs rather than aggressive subscriptions, which users appreciate.
iOS Version
1.9
Release Date
Jul 24, 2020
iOS Price
Free