Report updated Apr 15, 2026
Themes-Wallpaper&Icon Changer
For iPhone users interested in aesthetic customization, personalizing their home screen layout, and keeping up with current design trends.
Themes-Wallpaper&Icon Changer is an established graphics & design app that is available. With a 4.3/5 rating from 544 reviews, it shows polarized user reception.
What Is Themes-Wallpaper&Icon Changer?
Current Momentum
v1.1.8 · 22mo ago
ZombieNo major updates have been released since June 2024. The app is currently in maintenance mode.
Active Nemesis
iScreen - Widgets & Wallpaper
By Xiamen ShenZhuo Information Technology Co.
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows users to install multiple app icons simultaneously with a single tap.
Curated collections of wallpapers and icons for a cohesive look.
Enables adding personalized time, photo, and note widgets.
Who is it for & how much does it cost?
Target Audience
iPhone users interested in aesthetic customization, personalizing their home screen layout, and keeping up with current design trends.
Pricing
Subscription- Free trial for 3 days
- Weekly subscription at $3.99/week
- Monthly subscription at $9.99/month
Aggressive subscription-first model utilizing short-term free trials to convert users into recurring weekly or monthly payers, optimized for high-intent users seeking immediate customization.
Who Built It?
What other apps does Smart Tool Studio make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Themes-Wallpaper&Icon Changer?
How's The Graphics & Design Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
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Higher rated at 4.7★ vs 4.3★
- -
High-velocity content engine shipping weekly asset updates compared to the target's static library.
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Supports complex 'Desktop' interactive components that go beyond the target's basic icon and wallpaper swaps.
Contenders
Focuses on curated 'Aesthetic Kits' which reduce the user's cognitive load compared to the target's manual selection process.
Offers a wider variety of niche sub-styles (Cottagecore, Y2K, Cyberpunk) while the target focuses on generic 'iPhone' themes.
Utilizes a configuration profile method for icon installation to bypass the manual 'Shortcuts' app friction found in the target app.
Includes a dedicated 'Lock Screen' widget builder which is more robust than the target's primary focus on Home Screen aesthetics.
Features a 'Theme DIY' studio allowing users to create and share their own packs, whereas the target is limited to pre-made content.
Aggressive monetization via a 'Free-to-try' model with high-quality premium-only icon sets that target power users.
Peers
Features 'Pet' and 'Plant' widgets that require daily interaction, driving significantly higher retention than the target's purely visual assets.
Includes 'Distance' and 'Status' widgets for couples, moving the app from a utility to a social networking tool.
Supports JavaScript and external API integration for widgets, catering to power users while the target app targets casual consumers.
Extends customization to the Apple Watch with dedicated complications, a platform the target app does not support.
Uses time-based widget scheduling (e.g., show calendar in the morning, photos at night) which the target's static themes cannot match.
Stronger focus on 'Productivity' utilities rather than the 'Graphics & Design' aesthetic focus of the target.
Photo Widget․
★4.7 (595)TAPUNIVERSE LLC
A direct scale peer (approx. 600 reviews) that focuses exclusively on photo-centric home screen customization.
Optimized specifically for photo slideshows and 'memory' widgets rather than full-system icon overhauls.
Lower UX complexity makes it a faster 'plug-and-play' option for users who only want to change one widget rather than their whole theme.
New Kids on the Block
Custom Widget Builder
Theme & Icon Pack Library
Launcher with Multiple Widgets
★4.5 (3.3K)Cromulent Labs
An emerging threat that combines aesthetic widgets with functional app-launching shortcuts.
The outtake for Themes-Wallpaper&Icon Changer
SWOT Analysis
Core Strengths
- Batch Icon Installation UX differentiator
- Stable 4.28-star rating from 500+ users
- Cohesive theme bundling (icons + wallpapers + widgets)
Critical Frictions
- Low update frequency (last updated June 2024)
- Lack of interactive or dynamic widget components
- Manual shortcut friction compared to profile-based competitors
Growth Levers
- Implementation of Lock Screen depth-effect wallpapers
- Development of interactive 'Desktop' components
- User-generated content (DIY Studio) to drive community engagement
Market Threats
- iScreen's high-velocity content engine (25 updates in 6 months)
- Competitors like Color Widgets integrating system utility (Battery/Storage)
- Social-driven retention features in apps like Widgetable
What are the next best moves?
Adopt Configuration Profiles for icon installation.
Competitor ScreenKit uses this method to bypass the manual 'Shortcuts' app friction, which is a major barrier to the 'one-click' value proposition.
Develop Interactive and System-Utility Widgets.
Nemesis iScreen and newcomer Color Widgets are winning market share by offering interactive components and system monitors (Battery/Storage) that drive higher daily retention than static icons.
Refresh Content Library for Lock Screen Depth Effects.
Color Widgets is aggressively shipping depth-effect wallpapers for iOS 16/17, a feature currently missing from this app's static asset library.
Feature Gaps vs Competitors
- Interactive 'Desktop' components (available in iScreen)
- Configuration profile installation (available in ScreenKit)
- Theme DIY Studio (available in Themify)
- System monitors like Battery/Storage (available in Color Widgets)
- Social/Relationship widgets (available in Widgetable)
Key Takeaways
Themes-Wallpaper&Icon Changer is a stable but stagnating player in the customization space. While its Batch Icon Installation is a strong hook, the lack of recent feature updates (last updated June 2024) and the absence of interactive widgets put it at high risk of churn to high-velocity competitors like iScreen.
Where Is It Heading?
Stable
Last update June 2024 focused only on bug fixes — indicates maintenance mode rather than growth.
Competitor iScreen shipped 25 updates in 6 months — the target app is being out-innovated in feature velocity.