Report updated Apr 7, 2026
Bloom: Breathing Exercises App
v2.8Individuals seeking stress relief, anxiety management, and sleep improvement who are motivated by gamification and environmental social impact.
What Is Bloom: Breathing Exercises App?
Launched Jun 17, 2021
Updated Mar 2022
What does it look like?
What are the key features?
Users earn oxygen through breathing exercises to plant real trees via onetreeplanted.org or support conservation causes.
Level up virtual trees and make flowers bloom by completing stress-relieving mini-games.
Create personalized breathing sessions with precise timing controls.
Guided sessions using Tibetan singing bowl sounds and haptic vibrations for eyes-closed practice.
Diverse library of sounds and frequencies to create custom soundscapes for relaxation and sleep.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Unique 'Breath to Plant' real-world impact hook
- High user rating (4.78) indicating strong core UX
- Effective use of haptics and immersive audio
- Strong gamification mechanics for retention
Cons
- Product has not been updated since March 2022
- Expensive weekly subscription tier ($4.99/week)
- Complete lack of social media presence
- Limited to iOS platform only
What is the market outlook?
Growth Opportunities
- Expansion to Android to reach a wider eco-conscious audience
- B2B partnerships for corporate ESG and wellness programs
- Introduction of social/community features (shared forests)
- Refreshing content to improve relevance in 2024+
Market Threats
- Major competitors (Calm/Headspace) adopting impact-based rewards
- App Store delisting or performance issues due to lack of updates
- Niche competitors offering similar impact at lower price points
What are the key takeaways?
Bloom: Breathing Exercises App is a divisive health & fitness app that is available. With a 4.8/5 rating from 336 reviews, it receives mixed feedback from users.
Best for: Individuals seeking stress relief, anxiety management, and sleep improvement who are motivated by gamification and environmental social impact.
How much does it cost?
Model: subscription
Uses a 'freemium' model that gates advanced customization and unlimited content behind a subscription, while leveraging social impact as a retention hook. The weekly pricing is notably high for the category.