By AllTrails
Report updated May 5, 2026
AllTrails: Hike, Bike & Run
For outdoor enthusiasts including hikers, mountain bikers, and trail runners requiring navigation and community-sourced trail data.
AllTrails: Hike, Bike & Run is an established health & fitness app that is available. With a 4.8/5 rating from 1.4M reviews, it shows polarized user reception. Users particularly appreciate offline map downloads provide essential navigation security for hikers in remote areas without cellular service, though aggressive monetization tactics and frequent paywall prompts disrupt the user experience for both free and paid users remains a common concern.
What is AllTrails: Hike, Bike & Run?
AllTrails is a trail-discovery and navigation app for hikers, bikers, and runners, available on iOS and Android.
Users hire AllTrails to navigate remote terrain and discover new routes, relying on the community-sourced database to reduce the planning effort for outdoor excursions.
Current Momentum
v26.4 · 6d ago
Intense- Introduced Peak membership tier.
- Shipped minor stability bug fixes.
Active Nemesis
komoot - hike, bike & run
By komoot
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Download trail maps for use without cellular service.
Create or modify routes via map interface.
GPS notifications for route deviation.
How much does it cost?
- Free (ad-supported)
- Plus (offline maps, safety)
- Peak (custom routes, heatmaps)
Freemium model with two paid tiers gating advanced navigation and planning tools.
Who Built It?
Connecting outdoor enthusiasts to a global database of trails through community-verified data and GPS navigation tools.
Portfolio
1
Apps
Who is AllTrails?
AllTrails has established a dominant position in the outdoor recreation space by building a proprietary database of over 500,000 trails, a scale that serves as a significant barrier to entry for generic mapping competitors. Their primary moat is a powerful network effect driven by millions of community-contributed reviews, photos, and real-time trail conditions that provide hyper-local utility. The publisher maintains a singular focus on its core navigation product, prioritizing data accuracy and accessibility features over portfolio diversification.
Who is AllTrails for?
- Outdoor enthusiasts ranging from casual walkers to experienced hikers
- Cyclists seeking verified trail data
- Off-road navigation
Portfolio momentum
Maintains an intense development cadence with 24 updates released across its portfolio in the last 6 months, ensuring high data reliability.
What do users think recently?
High confidence · 100 reviews analyzed · Based on 100 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate offline map downloads provide essential navigation security for hikers in remote areas without cellular service, but report aggressive monetization tactics and frequent paywall prompts disrupt the user experience for both free and paid users.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for AllTrails: Hike, Bike & Run?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
AllTrails holds a strong position in the Health & Fitness category, currently ranking #8 Free and #5 Grossing in the US. The high grossing rank relative to free installs suggests effective monetization, though recent sentiment trends indicate potential churn risk.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇱🇺 Luxembourg | Health & Fitness | iOSFree | #7 | ▼1 |
| 🇮🇪 Ireland | Overall | AndroidGrossing | #53 | ▼1 |
The rivals identified
The Nemesis
Head to Head
AllTrails should defend its market share by integrating more advanced, surface-specific navigation features to counter Komoot's technical edge in route planning.
What sets AllTrails: Hike, Bike & Run apart
Broader community-generated trail database provides superior coverage for diverse outdoor activities beyond just cycling
More intuitive user interface for casual hikers looking for quick, accessible trail recommendations
What's komoot - hike, bike & run's Edge
Superior route planning engine specifically tailored for cyclists and long-distance trail explorers
Offline map management is more granular, allowing users to download specific regions for remote navigation
Contenders
Deep social network integration with segment leaderboards creates a powerful, addictive competitive flywheel
Advanced performance analytics and training load metrics cater to serious athletes and prosumers
Integrated training plans and coaching features provide a structured experience for fitness goal-setting
Strong ecosystem integration with adidas hardware and apparel creates a cohesive brand-led user journey
Extensive historical route database allows users to find and repeat popular local running paths
Real-time audio feedback during workouts provides performance cues without requiring screen interaction
Peers
Seamless integration with wearable hardware provides comprehensive health metrics beyond just GPS tracking
Holistic health dashboard includes sleep, stress, and nutrition tracking alongside activity data
Pacer Pedometer Step Counter
★4.9 (303.9K)Pacer Health, Inc
⚡Focuses on the casual walking and step-tracking segment of the health and fitness market.
Simplified, low-friction interface designed specifically for daily step counting and casual activity monitoring
Built-in social groups and challenges encourage consistent daily movement for non-athletes
New Kids on the Block
StepUp Pedometer Step Counter
★4.8 (99.2K)Pratik Stephen
⚡Demonstrates aggressive development velocity with 28 releases in the last six months.
High-frequency release cycle allows for rapid iteration based on user feedback and feature requests
Lightweight, minimalist design focuses on battery efficiency for long-term background step tracking
The outtake for AllTrails: Hike, Bike & Run
Strengths to defend, gaps to attack
Core Strengths
- Community-generated trail database reduces acquisition costs
- Editors' Choice badge sustains organic velocity
Critical Frictions
- Premium tier pricing above category median
- 0.28★ Android-iOS rating gap
- High battery consumption during tracking
Growth Levers
- Education partnerships for B2B distribution
- Surface-specific navigation to counter Komoot
Market Threats
- Komoot's technical edge in route planning
- Aggressive monetization eroding user trust
What are the next best moves?
Tighten paywall-prompt frequency because user complaints cite excessive upgrade notifications → improve retention
Sentiment analysis identifies aggressive monetization as a top complaint theme.
Trade-off: Pause the Peak-tier feature rollout to focus on UX stability.
Audit Android navigation stability because post-update freezing is a top complaint → reduce churn
User reviews link recent updates to navigation failures and app freezing.
Trade-off: Delay the Wear OS feature expansion to Q3.
A counter-intuitive read
The app's #5 Grossing rank is a long-term liability, as the aggressive monetization required to sustain that position is actively eroding the community-sourced data moat that makes the app valuable.
Feature Gaps vs Competitors
- Specialized turn-by-turn voice navigation (available in Komoot)
- Surface-type filtering for paved versus unpaved paths (available in Komoot)
Key Takeaways
AllTrails maintains a strong market lead through its massive trail database, but aggressive monetization and stability regressions threaten its retention, so the PM should prioritize UX stability over new feature gates to defend the user base.
Where Is It Heading?
Mixed Signals
The outdoor navigation market is consolidating around specialized planning tools, and AllTrails' current maintenance-mode updates leave it exposed to rivals like Komoot. The app must stabilize its core navigation experience to prevent churn, as the current monetization friction is beginning to outweigh the utility of the trail database.
Post-update technical regressions (freezing, navigation failures) erode the daily active habit, which compounds the rating drag already visible on Android.
The Peak membership tier adds high-value planning tools, signaling active investment in power-user retention rather than maintenance-mode stagnation.