The Wonder Weeks - Baby leaps
v12.3.11Expectant parents and parents of children up to the toddler stage who are seeking scientific, milestone-based guidance on their child's cognitive development.
What Is The Wonder Weeks - Baby leaps?
Launched May 30, 2012
Updated Mar 2026
What users think
Media Gallery
Key Features
Tracks baby's mental development leaps based on their due date to predict fussy periods.
Automatically notifies parents when a mental leap is about to start.
Provides 77 specific games to stimulate a baby's new skills during each developmental stage.
Allows parents to record and track their baby's development and milestones.
Links the app to a partner's device to share tracking and progress.
Community space to share experiences, ask questions, and participate in polls.
Recent User Sentiment
“Recent user voice shows a frustrated sentiment. Users appreciate developmental insight accuracy and parental reassurance, but report aggressive paywall and pricing and inaccurate or generic content.”
What Users Love
It’s nice knowing what my baby is going through so that I can show up for him exactly how he needs
The Leaps and Fussy Phases seem to be spot on. It’s nice to know a reason behind the fussiness
It definitely helped me with my anxiety... assures me that it’s just part of her development
Helped us to know when the baby’s change in behavior was expected so we didn’t worry
Pain Points
Not a free app. you have to pay to use it's services. there isn't a free version or a free trial period
£30 for this app is ridiculous
The dates have yet to actually line up with when my daughter is achieving milestones
Nothing more than a simple google search can provide. Doesn’t seem worth it to pay for it.
Can’t share my log in with husband, or log into my phone and iPad at the same time
Partner code doesn’t work, feels predatory.
High confidence · 99 reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #82 | ▼1 |
Pros and Cons
Pros
- Strong brand recognition and scientific research foundation.
- Unique, proprietary 'leap' methodology for infant development.
- Comprehensive suite of features including community and partner sync.
Cons
- Aggressive monetization strategy alienating new users.
- Technical bugs regarding account sharing and partner syncing.
- Perception of content being generic or easily found for free.
Market Outlook
Growth Opportunities
- Implement a free trial to improve conversion and user trust.
- Develop AI-driven personalized coaching to add unique value.
- Fix technical stability issues to improve retention.
Market Threats
- Free AI tools providing similar developmental advice.
- Competitors with more flexible or lower-cost subscription models.
- Declining app store sentiment impacting organic growth.
Key Takeaways
The Wonder Weeks - Baby leaps is a frustrating health & fitness app that is free with in-app purchases. With a 4.8/5 rating from 122.6K reviews, it frustrates many users from users. Users particularly appreciate developmental insight accuracy, though aggressive paywall and pricing remains a common concern.
Best for: Expectant parents and parents of children up to the toddler stage who are seeking scientific, milestone-based guidance on their child's cognitive development.
App Details & Pricing
Model: freemium
Uses a freemium model to capture a wide user base, monetizing through the core 'leap' tracking functionality and additional parenting resources.
iOS Version
12.3.11
Android Version
1621 (12.2.16)
Release Date
May 30, 2012
iOS Price
Free
Android Price
Free
Developer
Domus Technica